This Week In Fitness by ATFW delivers the top fitness business headlines in under 5 minutes. In this episode:

Novo Nordisk Ends Partnership with Hims & Hers
Novo Nordisk cuts ties with Hims & Hers Health Inc. over concerns related to compounded versions of Wegovy®. What does this mean for telehealth partnerships and the future of obesity care?

Solace New York Launches Mental Health Collaboration
A first-of-its-kind partnership is embedding mental health services directly into a Manhattan fitness club. Could this signal a shift in how wellness is delivered?

American College of Cardiology Issues New GLP-1 Guidance
GLP-1s like semaglutide and tirzepatide are now recommended earlier in treatment—even before lifestyle changes. What this clinical update means for fitness providers.

Congress Weighs HSA Coverage for Fitness Expenses
With the PHIT Act provision on the line, advocates push to include gym memberships and youth sports in HSA-eligible spending. Where do things stand?

Pvolve Joins Entrepreneur’s Franchise 500® List
The boutique fitness brand earns national recognition. What contributed to its rise—and how it’s positioning for future growth.

Zumba Cruise Returns in 2026
After a 7-year hiatus, the Zumba Cruise is back. Thousands are expected to join at sea, but it’s more than just a dance party.

🎧 Hosted by Krissy Vann
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