Heather Jones is living proof that when everyone else is pulling back, you go ALL IN. In this episode, Krista Mashore sits down with Heather to unpack exactly how she turned 2024—one of the toughest markets since 1995—into the best year of her real estate career. Heather shares how she uses video marketing, community branding, and good old-fashioned consistency to dominate her farm area. From neighborhood contests to targeted Facebook ads, she’s built a rock-solid listing pipeline (7 listings + 7 buyers in Q1 of 2025!)—and she’s doing it with nothing but her iPhone.

You’ll learn:

✅ The video strategy she used to go from invisible to local celebrity

✅ How her $2M in sales came from a kid’s coloring contest

✅ What “location domination” actually looks like in 2025

✅ Why consistency beats perfection every time This isn’t theory—this is the real deal from someone doing it right now.

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