• The role of CDPs in a world of increased data ownership, control, and AI

  • Feb 6 2025
  • Length: 1 hr and 2 mins
  • Podcast

The role of CDPs in a world of increased data ownership, control, and AI

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  • Summary

  • The acquisitions of CDPs like ActionIQ and mParticle are ushering in a new world in which CDPs are disappearing as standalone products. With brands and marketers increasingly conscious of data ownership, control, and AI, CDPs must evolve to stay relevant. But what does that evolution entail?

    In the first episode of First-Party Pod, Gloria and Rio explore why many CDPs are struggling and how composable architectures and cloud-based solutions could be the answer. Plus, with potential AI-driven segmentation, personalization and reporting, could AI truly replace a CDP’s core offerings?

    And that’s not all! Gloria and Rio also dive into data collaboration, clean rooms, AI-powered advertising and AI agents, and the rise of DMPs (data management platforms).

    Tune in to get the First-Party takes!
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