• The future of CRM is AI - with Chris Bedi, Chief Customer Officer at ServiceNow

  • Apr 11 2025
  • Length: 24 mins
  • Podcast

The future of CRM is AI - with Chris Bedi, Chief Customer Officer at ServiceNow

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  • Summary

  • Imagine being able to not only automate processes with just a few clicks but also rethink entire business models — sounds like science fiction? Not for Chris Bedi, Chief Customer Officer at ServiceNow.

    In this episode, we talk about the multifaceted role of AI in transforming processes across marketing, sales, and customer service, as well as the current challenges and opportunities that come with it. An episode about vision, reality – and why having just a model is no longer enough.

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    Stellen Sie sich vor, Sie könnten mit nur wenigen Klicks nicht nur Prozesse automatisieren, sondern auch gleich ganze Business-Modelle neu denken – klingt nach Zukunftsmusik? Nicht für Chris Bedi, Chief Customer Officer bei ServiceNow. In dieser Folge sprechen wir über die vielschichtige Rolle von KI bei der Transformation von Prozessen in Marketing, Vertrieb und Kundenservice sowie über aktuelle Herausforderungen und Chancen. Eine Episode über Visionen, Realität – und warum es nicht reicht, einfach nur ein Modell zu haben.

    Diese Episode ist auf Englisch!
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