The Weekly Call

By: Amer Abu Shakra Austin Trudeau and John Morgan III
  • Summary

  • The Weekly Call is a conversational podcast hosted by three young business owners. Amer, Austin, and John provide insight into guiding philosophies and perspectives, and how they directly relate to the operation of a business.
    Amer Abu Shakra, Austin Trudeau, and John Morgan III
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Episodes
  • Ep 312 | A Board Game Called "Your Business"
    Apr 28 2025


    • John uses a "player board" approach to visualize business decisions

    • Incorporates concepts like worker placement, resource management, and tech trees

    • Financial modeling over a 5-year period to project cash flow and expenses

    • Decisions (e.g., expanding to new markets) are evaluated based on projected revenue and free cash flow

    • Implementing point systems and achievements for door-to-door marketers and sales reps

    • Example: Points for knocking on doors, generating leads, closing sales

    • Immediate buy-in and increased engagement observed when gamification is implemented

    • Draws parallels to video game achievements (e.g., Xbox, PSN trophies)

    • Employee (Keith O'Brien) at Rippling began spying for competitor Deal

    • Rippling set up a trap using a fake Slack channel called "deal defectors"

    • Spy was caught accessing the fake channel, leading to a dramatic confrontation

    • Case involves international elements, with mentions of escaping to Dubai to avoid legal papers

    • John's analysis of expanding to Penticton vs. focusing on existing markets (Kelowna, Vernon)

    • Considerations: market size, infrastructure utilization, revenue projections

    • Vernon expansion projected to yield highest revenue ($4.61M) compared to Kelowna ($3.8M) and Penticton ($4.4M)

    • Walking or running to clear thoughts and make decisions

    • Financial modeling as a foundation for strategic choices

    • Balancing short-term vs. long-term cash flow in decision-making

    • Amer to explore implementing a CEO dashboard for better business overview

    • John to share more details about his financial modeling approach

    • Team to consider integrating gamification elements into their sales processes

    • Further discussion on applying board game concepts to business strategy

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    1 hr and 2 mins
  • Ep 311 | Austin Sells His Franchise
    Apr 21 2025


    • Austin sold his business franchise and is transitioning to a new role while maintaining minority ownership

    • Amer is hosting a large conference with 66 attendees, seeing it as a valuable opportunity for team building and content creation

    • John emphasized the importance of business durability and strategic positioning over short-term opportunism

    • All participants shared insights on hiring practices, business growth strategies, and financial management

    • Sold his franchise business, retaining minority ownership (around 10%)

    • Negotiated 0% interest on vendor take-back loan in exchange for retaining ownership

    • Valued business based on 3-year average revenue, 1-year net profit, assets, and intangible assets

    • Intangible assets included customer data, established subcontractor relationships, and brand reputation

    • Faced challenges with lawyers during the sale process, noting their tendency to complicate negotiations

    • Hosting conference in Nashville with 66 attendees (contractors, wives, assistants)

    • Implemented profit-sharing model with coaches to incentivize ticket sales

    • Using conference for team building, content creation, and strengthening client relationships

    • Reflecting on personal growth from previous conferences, noting increased confidence and strategic focus

    • Identified four main bottlenecks in his painting business: core staff, sales reps, field operators, and vehicles

    • Doubled Q1 revenue compared to previous year, but noted seasonality impacts overall growth projections

    • Emphasized importance of "stacking the roster" with high-quality staff during favorable job markets

    • Discussed benefits of core staff model in tight labor markets vs. subcontractor model in loose markets

    • Austin implementing multi-step interview process for CFO position, including video submissions and cross-reference interviews

    • John developing hiring strategy for enforcement role, focusing on creating avatar and filtering for desired qualities

    • Amer interested in improving hiring processes, particularly for sourcing and evaluating candidates

    • Explored concept of business durability and importance of strategic positioning

    • Discussed risks of reinvesting in non-durable businesses, using retail industry examples

    • Emphasized value of businesses that don't require significant capital to grow

    • John highlighted preference for "inevitable" businesses like grocery stores in prime locations

    • Discussed value of reviewing 10-K reports for strategic business insights

    • Explored parallels between Amer's business and wealth advisory services

    • Considered implementing quarterly internal "10-K" style reports for better business oversight

    • Amer to explore implementing internal "10-K" style reporting for his business

    • Austin to finalize CFO hiring process and continue integrating into new role post-business sale

    • John to proceed with hiring strategy development for enforcement role

    • All participants to continue regular check-ins for strategic business discussions and mutual support


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    1 hr and 55 mins
  • Ep 310 | Euro Amer
    Apr 14 2025


    • Amer is on a spontaneous solo trip to Europe, reflecting on personal growth and independence

    • John shared insights on evaluating businesses and personal spending priorities

    • Austin is considering evaluating a family member's logistics/moving business for potential purchase

    • Reached personal and business goals, now seeking new direction and purpose

    • Spontaneous solo trip to Europe (Spain) for self-reflection and independence

    • Exploring questions about life purpose, career path, and personal values

    • Learning to be more disagreeable and set clear boundaries in relationships

    • Austin considering evaluating family member's logistics/moving business

    • John advised caution, highlighting potential issues:

      • Likely an owner-operator model with thin margins

      • Low barriers to entry, potentially not a good long-term investment

      • Importance of understanding gross margins and unit economics

    • Amer suggested process mapping and time inventory analysis for proper evaluation

    • John emphasized focusing on small, impactful purchases (e.g., quality socks, underwear) over expensive items like cars

    • Discussed the value of upgrading living spaces for quality of life improvements

    • Importance of regularly reviewing subscriptions and cutting unnecessary expenses

    • Amer shared a journal entry about the emotional difficulty of firing an employee

    • Reflected on the challenges of leadership and balancing company goals with personal relationships

    • Austin shared an exercise on calculating remaining days in one's life

      • Example: ~24,000 days left if living to 95 years old

    • Discussed the impact of visualizing finite time and its effect on decision-making

    • Amer to continue personal reflection and consider sharing insights on social media

    • Austin to gather more information on the family business before considering further evaluation

    • John to implement his meeting frequency adjustments with franchise representatives


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    1 hr and 33 mins
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