The Unspoken Truth

By: Jay Black & Kyna Baker
  • Summary

  • The coaching industry is filled with conflicting advice, overhyped strategies, and unrealistic promises that often leave coaches feeling lost, overwhelmed, and unsure of their next move. The Unspoken Truth is here to provide clarity.

    With nearly 30 years of combined experience in coaching, business strategy, and helping other coaches build profitable, sustainable businesses, Jay & Kyna pull back the curtain on what it really takes to grow and scale as a coach. They tackle the challenges that most avoid—how to attract consistent clients, price and package your offers, build a scalable business model, and avoid the common mistakes that keep coaches stuck.

    Each episode delivers honest, practical insights into lead generation, sales, high-ticket offers, pricing strategies, and business growth frameworks that actually work. No fluff, no gimmicks—just straightforward conversations designed to help you move forward with confidence.

    Whether you're just starting or looking to scale, The Unspoken Truth gives you real-world strategies and actionable advice to build a coaching business that lasts.

    Tune in weekly for real conversations and actionable strategies to grow your coaching business.

    JSB Virtual Enterprise LLC 2025
    Show more Show less
Episodes
  • Audience Research: Analyzing the Data
    Mar 28 2025

    In this insightful episode of The Unspoken Truth, Jay Black and Kyna Baker uncover how tapping into audience insights can transform your business—and turn your clients into loyal brand ambassadors. They emphasize that understanding client needs goes beyond demographics and requires deep listening, timing, and addressing the real challenges your audience faces.

    Jay and Kyna also explore how to incorporate these insights into your business strategies, create offers that resonate, and ensure your goals align with audience expectations. They highlight the importance of setting realistic benchmarks and avoiding the trap of comparing your journey to others.

    If you’re ready to use data to cultivate stronger client relationships and create a thriving, audience-centered business, this episode offers practical strategies to get started.

    Want to create lasting impact and loyal clients? Learn how to make audience insights work for you.

    Show more Show less
    1 hr and 3 mins
  • Audience Research: Understanding Your People
    Mar 28 2025

    In this value-packed episode of The Unspoken Truth, Jay Black and Kyna Baker reveal why deep audience research is the key to scaling your business effectively. They emphasize that understanding your ideal client goes beyond numbers—it’s about tapping into personal experiences, identifying pain points, and creating solutions that resonate.

    Jay and Kyna provide a clear framework for gathering client insights, refining offers, and enhancing the client experience while stressing the importance of seeking feedback and developing a thick skin to handle honest responses.

    If you’re ready to stop guessing and start building offers that truly meet your audience’s needs, this episode equips you with the tools to create client-centered growth and long-term success.

    Want to take your business to the next level? Start by listening to your audience.

    Show more Show less
    44 mins
  • Why You May Be Stuck as a Leader
    Mar 28 2025

    In this thought-provoking episode of Unspoken Truth, Jay Black and Kyna Baker dive into the hidden complexities of leadership that solopreneurs and business owners often overlook. They unpack the dangers of perfectionism, the challenges of delegation, and the importance of trust and audience engagement in building a thriving business.

    Jay and Kyna also tackle imposter syndrome and challenge listeners to define leadership on their own terms, highlighting the importance of self-acceptance and investing in personal growth. Whether you’re a solopreneur ready to scale or a leader managing a growing team, this episode provides actionable steps to evolve your leadership style and build a sustainable business foundation.

    Ready to lead with confidence and clarity? Tune in to discover how to redefine leadership and step fully into your power.

    Show more Show less
    1 hr and 15 mins
adbl_web_global_use_to_activate_webcro805_stickypopup

What listeners say about The Unspoken Truth

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.