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What’s really holding your Shopify store back? After 10,000 UX audits, Oddit co-founder Shaun Brandt has answers, and most stores are making the same 7 mistakes. Menus that bury the merch. Popups that hijack the screen. Product pages with zero context.

This episode is a takedown of bad ecommerce decisions, packed with fixes that actually make you more money. Whether you’re running a $50k side hustle or an eight-figure brand, the solutions are simple and the impact is real.

If your conversion rate’s stuck, this is your episode.

Sponsors:

• Swym – Wishlists, Back in Stock alerts, & more
• Cleverific – Smart order editing for Shopify
• Zipify – Build high-converting sales funnels

Links

• Oddit
• Shaun Brandt on LinkedIn
• Shopify Blog: What Is Conversion Rate Optimization (CRO)?

Work With Kurt

• Apply
• Results
• Newsletter

Available on YouTube: youtu.be/qdpFmuFD8yE

Shopify merchants are getting pitched AI SEO “solutions” left and right—none of them proven. So I called Jason Berkowitz, an SEO who actually knows the game, to answer the real question: what should you actually do to rank in an AI-powered world? (Spoiler: most of it’s nonsense.) We break down what’s real, what’s trash, and why good SEO still wins—even in a sea of chatbots and grifters.

Sponsors

• Zipify – Build high-converting sales funnels
• Cleverific – Smart order editing for Shopify
• Viralsweep – Create sweepstakes, contests, and giveaways

Links

• Jason Berkowitz / Break the Web
• Shopify Global Product Catalog
• ChatGPT Product Search Beta

Work With Kurt

• Grow your Shopify store with me: https://ethercycle.com/apply
• See client results: https://ethercycle.com/work
• Join my newsletter for Shopify insights: https://kurtelster.com/

Sara Olsher started Mighty + Bright as a handmade calendar to help her toddler cope with divorce. A decade (and one breast cancer diagnosis) later, it’s a full-time Shopify business helping kids, adults, and neurodivergent folks navigate tough life stuff with visual structure. In this episode, Sara shares how she bootstrapped the brand, embraced customer feedback, and scaled with purpose—not just ad spend.

You’ll learn:

• How personal chaos sparked a viral product line
• Why bootstrapping kept her business healthy and profitable
• The power of customer-led product development
• How one TikTok collab outsold her entire kids’ line

Sponsors

• Zipify – Build high-converting sales funnels
• Cleverific – Smart order editing for Shopify
• Address Validator – Reduce delivery address errors & costs

• Sara Olsher
• Mighty + Bright

Apps, Tools, & Services

• StoreHero – Profit-focused ad tracking and analytics
• Octane AI – Shop quizzes for Shopify
• Sensible Forecasting – Inventory planning
• Bundles.app – Inventory syncing for Shopify bundles
• iPaKey – Packing and fulfillment scanner tool

Work with Kurt:

→ Grow your Shopify store
→ See client success stories
→ Join Kurt’s newsletter