The Social Spotlight

By: Catherine Lyon
  • Summary

  • Welcome to The Social Spotlight Podcast—where we're learning to ditch perfection, embrace who we are, and build communities that actually feel like home.


    if you’ve ever caught yourself overthinking every post, holding back from showing up, or stuck in the cycle of trying to "get social media right"—you’re in the right place.


    Here, we talk about creating content that truly connects—through storytelling, personality, and tried and true marketing strategies. Whether you're a creator, business owner, or just someone who wants to show up authentically, we’re diving into real, unfiltered conversations on building a brand that stands out—without losing yourself in the process.


    And, of course, making it actually fun.

    © 2025 The Social Spotlight
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Episodes
  • Why Your Story Is Your Greatest Marketing Strategy
    Apr 14 2025

    Your story is your superpower — and in this episode of The Social Spotlight, I’m breaking down exactly why.

    If you’ve ever wondered “Does my story even matter?” or felt like everything’s already been said before… this one’s for you.

    We’re diving into:
    → Why your life, experiences, passions, and messy middle are the thing that makes you stand out online
    → How storytelling builds trust faster than any strategy or trend ever could
    → The biggest mistakes people make when sharing their story (or avoiding it completely)
    → How to talk about your story in a way that actually connects with your audience — without oversharing or making it all about you

    Your people don’t need more tips.
    They need you.

    Let’s talk about how to show up in a way they’ll never forget.

    Shoot me a DM or inquire about our services at:

    Socials: @itscatherinelyon

    Website: www.catherinelyoncreative.com

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    16 mins
  • How to Create a Content Strategy That Actually Works (Step-By-Step Guide for Social Media)
    Apr 14 2025

    Struggling to stay consistent with your content? Feeling like you’re posting all the time but not seeing results? You’re not alone — and the real problem might be that you don’t have a clear content strategy in place.

    In our very first episode, I’m breaking down exactly how to create a content strategy that actually works — one that helps you show up consistently, connect with your audience, and drive real results for your business.

    We’ll cover:
    → Why most creators stay stuck in content overwhelm
    → The biggest mistakes people make when creating content
    → A simple 6-step framework to map out a content strategy that saves you time and grows your brand

    If you’re tired of feeling reactive, or burnt out with your content — this episode will help you get clear, get focused, and start creating content that converts.

    Get my free Notion content planner here: https://view.flodesk.com/pages/62d1772db9b230459581e51b

    Shoot me a DM or inquire about our services at:

    Socials: @itscatherinelyon

    Website: www.catherinelyoncreative.com

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    24 mins
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