Prime Day has changed — and if you're planning your strategy the same way you did last year, you might be leaving serious sales on the table. In this episode, we break down what’s different in 2025 (without spoiling the surprise too soon), how these shifts impact your planning, and what your brand should focus on to stay competitive. Whether you're launching new products or scaling up, tune in for the insights you need to adapt and win this Prime Day.

____

If you are looking to collaborate with other brand owners looking to grow and scale profitably on Amazon and Walmart- join our Free Facebook community here

Looking to grow to Six Figures? The Six Figure Amazon Store Course is available now! https://growonamazon.clickfluency.com/thesixfigureamazonstorecourse

6 or 7 Figures Trying to Scale: Sign up for our Insiders Newsletter for the Latest on Scaling Amazon: https://growonamazon.clickfluency.com/insider463829

If you have any questions or issues on Amazon and want your question answered on a future episode, feel free to send a quick email to contact@clickfluency.com

4 steps for helping your brand with seasonal ups and downs and how to spot early trends for product line expansion.

Looking to grow to Six Figures? The Six Figure Amazon Store Course is available now! https://growonamazon.clickfluency.com/thesixfigureamazonstorecourse

6 or 7 Figures Trying to Scale: Sign up for our Insiders Newsletter for the Latest on Scaling Amazon: https://growonamazon.clickfluency.com/insider463829

If you have any questions or issues on Amazon and want your question answered on a future episode, feel free to send a quick email to contact@clickfluency.com

As an ambitious eCommerce brand, you’re not just looking to run ads—you’re building a business that scales. But if your Amazon PPC feels bloated, confusing, or unpredictable, you're not alone.

In this episode, Becky shares how brands like yours—doing 5- and 6-figure months—are taking back control of their ad strategy, cutting wasted spend, and scaling to 7 figures and beyond with smarter, profit-focused PPC.

You’ll walk away with the truths most agencies won’t share and the practical steps you can take to build an ad strategy that aligns with your growth goals.

You’ve already built a brand. Now it’s time to scale it, profitably.

#AmazonPPC #EcommerceLeaders #ScalingBrands #AmazonAds #PPCStrategy