Do you feel torn between the company you have and the one you wish you had? In this episode, Dan Sullivan reveals The Second Company Secret—how successful entrepreneurs leverage their first (real) company to fuel a second (multiplier) company built on intellectual property. Discover how to eliminate tension between the two, protect your creativity, and unlock exponential growth.

Here’s some of what you’ll learn in this episode:

• Why your real company frustrates you.
• Why your imaginary company seems perfect.
• What you can do with the new Second Company Secret thinking tool.
• What you’ll come to realize if you closely examine your two companies.

Show Notes:

Entrepreneurs often undervalue their real company while idolizing an imagined “perfect” version.

Your real company isn’t the problem—your thinking about it is.

Your most creative breakthroughs feel tied to this unrealized vision, but it lacks traction.

Your second company allows you to see the value of your first company.

You could be making money at one company while still resenting how much of your time it takes up.

Your second company thrives through collaboration, not through your time and effort.

Structure and partners are non-negotiable—they’re the multipliers of your vision.

You bring the vision and capabilities, and your partners bring the reach.

When your second company succeeds, it fuels even greater creativity and innovation in your first.

The solutions you create are your intellectual property. Take steps to protect them.

Resources:

Unique Ability®

The V.C.R. Formula

Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage

What Is An Impact Filter?