This time I am joined by Barrie McDermid, star of The Punctuation Show and fabulous host of the About Small Business Podcast.

Barrie’s background in the education sector resulted in him launching The Punctuation Show to support children, their parents and schools in learning and enjoying the English language, not necessarily an easy feat!

Passionate about people’s backgrounds and how they have found their purpose, Barrie uses podcasting as a way to showcase small businesses and their owners to boost confidence and awareness and how talents that might not be obvious in a school setting, can create real impact throughout the wider world.

If you’re watching on YouTube, you might also spot an additional guest this week who is making their debut appearance. He’s very shy and doesn’t say much, but needless to say couldn’t avoid being included. Who said working with animals was difficult!

Anyway, on to the podcast, Barrie and I discuss

📚 culture of the current education system, & ideas around reframing

❤️ the importance of finding your passion and the difference it can make to school, community and work life.

👥 being relatable and ‘human’ to make a difference and create social impact

🤑 and we contemplate if life is similar to a game of Monopoly

You can connect with Barrie on LinkedIn or through The Punctuation Show. And treat your ears with his About Small Business Podcast on the usual audio platforms and YouTube, or find it on Facebook.

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

I generate earnings through Amazon Affiliates.

This time, I am joined by Laura Norman, owner and founder of Chroma Marketing.

Chroma Marketing specialise in creating and delivering sustainable marketing strategies, bringing clarity, direction, confidence and infectious fun to her clients’ marketing activity.

Highly passionate, Laura holds some high values and is dedicated to learning and educating both our industry and her client base in how sustainability has to be in the mix for organisational longevity.

Laura and I talk about

🪄 the meaning behind crafting sustainable marketing strategy

🤗 why marketing should be a fun factor and not just a have to do

🏆 how authenticity can turn the fear of trust around

👥 the inherent human need to belong and have we lost this?

🔃 the mindset change needed to communicate about sustainable business practices and become a market leader

💡 Laura’s top 3 challenges that she sees in industry right now & her advice as to how to overcome them.

You can connect with Laura on LinkedIn or visit her website for more information.

Also check out the Yorkshire Sustainability Festival, hosted by The Sustainability Community, that has events, webinars and general info about sustainability in Yorkshire and beyond.

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

I generate earnings through Amazon Affiliates.

Today I am joined by Helen Neal, Founder of multi-award-winning sustainability communications consultancy, HN Communications.

HN Communications works globally with corporates and NGO’s crafting comms to authentically and honestly talk about sustainable business practice and progress.

Sometimes, a particularly difficult arena to navigate with the fear of green washing, blue rinsing and social washing, communicating about progress and achievements is important not just for brand reputation and presence, but also to educate internal communities, the supply chain, industry leaders and consumers.

Helen and I talk about:

📑 how HN Communications came about & what Helen and the team look to deliver for their clients,

𝌉 what the biggest challenge is right now for larger businesses,

🤝 how corporate and NGO’s are being brought together for exponential positive impact,

☺️ 'Kind Capitalism' and perhaps why it’s not quite the contradiction that it sounds like,

🌍 and what it was like to speak at COP16 in Riyadh in 2024.

Let’s dive straight in.

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

I generate earnings through Amazon Affiliates.