The Remarkable CEO for Chiropractors

By: Dr. Peter Camiolo and Dr. Stephen Franson
  • Summary

  • Join remarkable CEO coaches and transformation experts Dr Stephen and Dr Pete on the audacious journey that is guaranteed to challenge, inspire and empower you to create a remarkable business as part of a remarkable life, not instead of one! Dr. Stephen and Dr. Pete have already trained thousands of chiropractors and leaders on how to create scaleable, durable and transferrable businesses. Each week you'll learn lessons from their growing experience and insights, generating acceleration for your personal and business transformation. The results will elevate you from having a job to owning a business that is remarkable, and help you become the CEO!
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Episodes
  • 302 - How to Get Paid To Adjust Employees (Yours and Others)
    Apr 22 2025

    In this episode, you'll discover:

    • New Tax Advantage Plan allows business owners to use employee tax dollars to pay for chiropractic care for their employees
    • This applies to chiropractic businesses as well + get paid to adjust your team AND
    • Save money on employment taxes = lowers employee tax burden
    • Dr. Andrew White, CEO of Align & Co., explains how this works

    Episode Highlights

    01:25 – Learn how a new tax-advantaged wellness plan allows businesses to pay for employee chiropractic care using tax dollars.

    03:40 – Discover how software and data are transforming chiropractic corporate wellness programs into measurable ROI opportunities.

    05:31 – Understand how the AlignWell Certified Chiropractor program connects chiropractors to local businesses through vetted partnerships.

    07:42 – Hear how a 50-person company saved over $35,000 in taxes while providing two free adjustments per employee per month.

    08:49 – Learn how leveraging tax dollars for wellness care reduces employers’ tax burdens while expanding employee benefits.

    10:18 – Understand how “near-site” plans now allow employees to receive adjustments in clinics rather than just on-site at work.

    13:29 – Discover how chiropractic business owners can use this plan to get paid to adjust their own staff and save thousands in taxes.

    15:03 – Hear a real-world example where one chiropractor added $14K in net income by offering the plan to their team.

    16:56 – Be inspired by Andrew’s and his challenge to chiropractors: think bigger and lower barriers to better serve your communities.

    18:40 – Learn how to join the network or attend upcoming events, and how the program fits into your current marketing strategy.

    19:22 - Dr. Pete is joined by Success Partner, Drew Grinnell, of Cutting Edge Laser Technologies. They dive into how advanced laser therapy is transforming chiropractic care—delivering drug-free pain relief, boosting patient outcomes, and creating new self-pay revenue streams. With over a decade of experience, Drew breaks down how to integrate these tools into your practice and how robotics can enhance efficiency, consistency, and overall results.

    Resources Mentioned

    For more information about the Alignwell Certified Chiropractor Program, please visit: https://alignwellcertified.com

    For more information about Cutting Edge Laser Technologies please visit: https://celasers.com

    To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

    Schedule a Brainstorming call with Dr. Pete

    Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt

    Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg

    Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

    To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

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    37 mins
  • 301 - Business Intelligence: Part 2
    Apr 15 2025

    In this episode, you'll discover:

    • The Rule of 72: How compressing the conversion process compounds long-term success
    • Time Kills All Deals
    • Stick rate: What it really means and why it’s crucial to your business
    • You can’t manage what is not measured
    • The definition of True Conversion: The people who start care, stay under care
    • The key conversion and retention metrics that matter most—and how to improve them

    Episode Highlights

    00:53 – Learn how the three-stage framework—operationalize, professionalize, optimize—leads to productivity, durability, and profitability.

    03:33 – Discover how conversion is both emotional and urgent, and why delays can derail a patient’s decision to begin care.

    06:36 – Understand the "Rule of 72," a time-based system that compresses patient onboarding to reduce attrition and increase conversions.

    09:28 – Learn the step-by-step breakdown of what should happen within each 72-hour window from initial contact to family referrals.

    12:14 – Explore the role of urgency and conviction in the report of findings and how they directly impact conversion outcomes.

    16:34 – Hear why training on systems like the Rule of 72 is essential for improving proficiency and clinic-wide consistency.

    19:34 – See how time gaps between steps (Day 1, Day 2, workshop) create “heat loss” in conversion, impacting volume and income.

    22:58 – Discover how each conversion step can be measured as a KPI to track and improve business performance.

    25:45 – Learn how to define and apply "stick rate" metrics to understand patient retention across care phases.

    29:42 – Understand how chiropractic is a lifestyle strategy and why retention reflects true impact and long-term care success.

    32:53 - Dr. Eric DiMartino welcomes Dr. Andrew White from Success Partner, Align & Co to discuss an innovative approach to corporate wellness. Inspired by personal experiences, Dr. White shares how his company integrates chiropractic care into businesses using tax advantages. Learn how chiropractors can secure corporate contracts and leverage tax incentives at no extra cost. With a vision for nationwide expansion, this model offers businesses an effective way to support employee health. Don’t miss this game-changing insight into the future of chiropractic care.

    Resources Mentioned

    Download your copy of the Remarkable Standards here: www.theremarkablepractice.com/podcast-ep301-standards

    To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

    For more information about Align & Co please visit: https://www.alignco.life

    Schedule a Brainstorming call with Dr. Pete

    Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt

    Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg

    Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

    To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

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    48 mins
  • 300 - Business Intelligence: Part 1
    Apr 8 2025

    In this episode, you'll discover:

    • How to use business intelligence (data) to compress time and accelerate success
    • Remarkable Standards (for KPI’s) create context for your Team for what a Win! looks like
    • Unlock the 5 P’s: Identify key constraints and correct them for maximum impact
    • Transformation is an ongoing process—it requires adaptability and continuous learning
    • The 2 most critical questions that will refine your delegation process and optimize operations

    Episode Highlights

    00:46 – Learn how business intelligence starts with reducing drama by organizing, systematizing, and optimizing operations.

    03:28 – Discover why aligning your business with personal joy and energy is essential for sustainable growth and leadership.

    06:15 – Understand the role of the CEO as a Chief Energy Officer and how your energy determines your team and business performance.

    08:09 – Explore the sequence of operationalize, professionalize, and optimize—and why each phase must be approached strategically.

    10:14 – Learn why increased productivity and durability don't always mean profitability until the business is fully optimized.

    13:46 – Hear how upgrading systems and rebuilding teams is part of scaling and necessary for long-term success.

    16:21 – Discover why casting vision and seeing the bigger picture is the CEO’s most important role during growth and transition.

    17:26 – Understand how measuring performance through KPIs and scorecards is foundational for optimization and accountability.

    20:02 – Learn how the accountability grid identifies which business domains are underperforming and who is responsible.

    22:58 – Get insight into the five-question fix framework: person, process, proficiency, priority, or project.

    26:40 – Explore how to improve outcomes by deciding whether to do more, do better, or do something different with key processes.

    28:04 - Dr. Eric DiMartino and Justin Maxwell from Success Partner, Big Life Financial discuss transforming high income into generational wealth. Uncover how Big Life Financial supports chiropractors in optimizing their finances through strategic systems. They introduce the concept of ROE (return on emotion) alongside ROI, focusing on the peace of mind for business owners. Tune in to enhance your financial health and business success.

    Resources Mentioned

    Download your copy of the Accountability Grid and Remarkable Standards here: www.theremarkablepractice.com/podcast-ep300-acctgrid

    To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

    For more information about Big Life Financial please visit: https://biglifefinancial.com/

    Schedule a Brainstorming call with Dr. Pete

    Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt

    Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg

    Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

    To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

    Show more Show less
    44 mins
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