In this episode of The Queen of Automation, I had the chance to sit down with Elijah Szasz, and wow, it was such a ride. Elijah’s energy is palpable, and honestly, we could’ve talked for hours. He’s not just an innovative entrepreneur, he’s got this wildly creative brain that blends tech innovation with storytelling and lifestyle design in a way that makes you want to toss out every business rulebook you’ve ever read.

We dug into his journey from Silicon Valley to Salt Lake City, how he launched his tech agency 14 years ago (with roots in supporting eBay, no less), and how he evolved from just delivering software into building entire brand experiences. But what really makes Elijah’s story stand out is this unconventional CPG venture he co-founded, think energy potions inspired by World of Warcraft, complete with vampire-themed drinks in IV bags. It's as bonkers as it sounds—and it worked. He scaled it to 4,500 shelves. The way he tells the story? Gold.

What struck me the most was how he's always thinking in systems, human-centered design, user journey mapping, and product-market fit all wrapped in creativity. It’s no surprise he’s now helping early-stage founders build from scratch with deep strategy, clickable prototypes, and UI/UX systems that get them funded. It's startup building with soul.

We also hit a nerve that a lot of entrepreneurs will feel: the raw, real tension between building a business that runs you versus building one you actually enjoy running. Elijah’s take on designing a lifestyle alongside your tech stack was so aligned with everything I preach: don’t just build a business, build a life you actually want to live.

If you want to keep up with Elijah or explore more of his unconventional genius, connect with him on LinkedIn. Seriously, if you’re into bold ideas, brand building, or just need some fresh inspiration for how tech and creativity can coexist in a business that actually feels good to run, he’s one to follow.

In this episode, I dive deep into what I call "looping thoughts", that overwhelming feeling of mental load creep where your to-do list seems like a never-ending cycle. Even as tasks move to the “done” column, the list keeps growing, feeding that stressful loop. I share how I manage it with structured task filtering and strategic use of tools like ChatGPT. I open my week by reviewing only the tasks due that week, then daily filter again to focus solely on what's due that day. I even voice-command my custom GPT (yes, shoutout to Nixie!) to prioritize my list based on revenue-generating goals and our company’s big vision.

Anthony joins me to unpack his own experience balancing multiple projects daily, and we compare notes on managing energy, not time. He emphasizes time-blocking and rhythm, particularly in sales. We also discuss the myth of multitasking, why it's a productivity killer, and how doing one task at a time, to completion, is the real game-changer.

We round out the convo by exploring how automation can support these strategies and why prioritizing energy, clarity, and strategic delegation is more effective than any time management hack out there.

Mentioned in this episode:

Brand Built

Digital Magic CRM