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The Profit Lifestyle for Fitness Entrepreneurs

The Profit Lifestyle for Fitness Entrepreneurs

By: Scott Carpenter
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🚀 Big News: We’ve Rebranded! 🚀

Welcome back to the podcast! The first thing you’ll notice—our name has changed from Gym Owner Freedom to The Profit Lifestyle for Fitness Entrepreneurs. In this episode, we’re diving into why we made this shift and what you can expect moving forward.


THE show for gym owners wanting to achieve more FREEDOM in their lives through their business... and create more time, money, and impact for themselves and their communities.

The hard way to grow is by doubling your membership. The easy way to grow is to learn how to double your average client value so you need half as many clients (it's not as hard as you think... for any business model).

Learn from Scott Carpenter, a 6x functionally retired gym owner and fitness author with multiple 7-figure businesses, as he walks you through exactly how he started his gyms and the best practices he uses in the fitness industry for marketing, advertising, sales, fulfillment, retention, hiring, systems, operations, and location scaling.

Gym Owner Freedom: More Money. Less Clients.

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Economics Exercise & Fitness Fitness, Diet & Nutrition Hygiene & Healthy Living Leadership Management Management & Leadership Personal Finance
Episodes
  • Episode 179: The Business Owner’s Kryptonite & The Worst Part Of Owning A Business
    Jul 7 2025

    🎯 Navigating the People Problem Every Gym Owner Faces 🎯

    Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!


    In this episode, Scott and Andy get brutally honest about the emotional rollercoaster that is hiring, training, and retaining staff. If you've ever felt crushed after a coach quit unexpectedly—or found magic in the perfect GM—this one's for you.


    💡 You’re not just building a gym. You’re building a team. And your success lives and dies by the people you bring on board.


    What You’ll Learn in This Episode:

    ✅ Why even great staff can walk away (and what to do next)

    ✅ The danger of liking someone too much to lead them well

    ✅ The painful lessons Scott and Andy learned from hiring misfires

    ✅ Andy’s coach training system that actually makes onboarding fun

    ✅ The “Dream Team Dial” – how to diagnose your staff health fast

    ✅ How to spot (and prevent) a team member who’s secretly sinking your gym

    ✅ The #1 reason gyms fall apart—even when profit margins look great

    ✅ Why your next great hire depends on your systems, not your hopes


    Whether you’re operating solo or managing multiple locations, your people strategy is your real growth strategy. Don’t just hire—build, lead, and protect your team like the business depends on it (because it does).


    When You’re Ready… Here Are 3 Ways We Can Help You:

    1️⃣ Subscribe so you never miss an episode

    2️⃣ Join our free group for gym owners: https://www.facebook.com/groups/474001787163211

    3️⃣ Book a free call to fix your people problems: https://ptlegends.com/1on1call


    📬 Want Andy to run the numbers with you personally? Email him at andrew@ptlegends.com or andrew@theprofitlifestyle.com


    🔥 Your gym isn’t your brand. Your team is. Let’s build it right.

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    26 mins
  • Episode 178: Mathematically, Your Business Is Set Up To Fail
    Jun 30 2025

    🎯 The Hidden Math That’s Killing Your Profit (And How to Fix It) 🎯


    Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

    This week’s episode is a must-listen for every gym owner who’s grinding harder than ever—but still feels stuck.


    💡 The uncomfortable truth? You might be running a business model that is literally designed to fail. Not because of your work ethic or passion… but because the math doesn’t work. Scott and Andy break down the numbers that most fitness entrepreneurs ignore—and reveal how to flip your model into one that actually wins.


    What You’ll Learn in This Episode:

    ✅ How to tell if your business is "unwinnable" from a profit perspective

    ✅ The formula that shows whether you’ll ever break free—or stay stuck forever

    ✅ Why 4–8% churn sounds “fine” but adds up to disaster over time

    ✅ The true cost of ignoring your capacity, churn, and ACV

    ✅ How to use the “Profit Predictor” model to forecast 1–3 years ahead

    ✅ Real examples of gyms that doubled profit with smaller spaces or fewer clients

    ✅ Why raising prices and selling high-ticket offers is often the only path forward

    ✅ The one-liner that explains why passion isn’t enough: “You can't put water in a bucket with no bottom”

    ✅ The freak-in-the-(Google)-sheets approach to building a business that actually works


    This episode isn’t about fear. It’s about clarity. Once you know what the math is telling you, you can fix the model, scale the impact, and finally pay yourself what you’re worth.


    When You’re Ready… Here Are 3 Ways We Can Help You:

    1️⃣ Subscribe to the podcast so you never miss an episode

    2️⃣ Join our free Facebook community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

    3️⃣ Book a free call with us to find out if your business is actually winnable: https://ptlegends.com/1on1call


    📬 Want Andy to run the numbers with you personally? Email him at andrew@ptlegends.com or andrew@theprofitlifestyle.com


    🔥 Stop playing an unwinnable game. Let’s make your business model bulletproof and profitable.

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    27 mins
  • Episode 177: Cure Your A.D.D. (Adventure Deficit Disorder) & Get Your Life Back
    Jun 23 2025

    🎯 How Fitness Entrepreneurs Can Recharge Without Burning Out 🎯

    Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

    This episode is for every gym owner or business owner who's feeling overworked, under-inspired, and dangerously low on fun. It’s not your typical burnout talk—Scott and Andy are diving deep into how to reignite your passion outside the gym and cure what they call “Adventure Deficit Disorder.”

    💡Remember when owning a business was supposed to give you more freedom? Let’s bring that vision back. This is how to stop surviving and start living again—without needing a luxury vacation or tons of free time.

    What You’ll Learn in This Episode:

    ✅ Why business owners stop having fun (and how it slowly drains you)

    ✅ The real reason “rest” isn’t always enough

    ✅ How Scott’s fencing hobby turned into a million-dollar side venture

    ✅ Why Andy bartends at a tiki bar—for free—and loves it

    ✅ Simple ways to spark excitement that don’t require big money or travel

    ✅ The power of day trips, nerd hobbies, and just being a beginner again

    ✅ How to write your “have, be, do” list (and why it changes everything)

    ✅ The mindset shift that separates thriving entrepreneurs from burnt-out ones

    Whether you’re just starting out or running a 7-figure gym, your personal life matters more than you think. Because when your spark comes back? So does your energy, creativity, and leadership.

    When You’re Ready… Here Are 3 Ways We Can Help You:

    1️⃣ Subscribe to the podcast so you never miss an episode

    2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

    3️⃣ Book a free call with us to design a business that fuels your life: https://ptlegends.com/1on1call

    🔥You didn’t build your business to feel like a prisoner in it. Reclaim your adventure—one bold step at a time. Let’s go!

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    23 mins
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