The Persuasion Occasion

By: Perkins Coie LLP
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  • Summary

  • Welcome to the Persuasion Occasion.

    Hosted by Perkins Coie Consumer Products and Services litigators David Biderman and Jasmine Wetherell, each episode features a conversation with noted professionals about achieving success in disputes and negotiations. The discussions are not limited to the legal realm, as success demands incorporating teachings from a breadth of perspectives. David, a baby boomer, and Jasmine, a millennial, enhance the discussions with their multigenerational perspectives.

    Episode guests include negotiators and behavioral scientists. They provide practical advice, real world examples, and thoughtful strategies for surmounting the inevitable hurdles encountered in the worlds of litigation, business, and life.

    At the end of the day, isn’t life a series of disputes and negotiations? Legal professionals, industry leaders, or simply those with curious minds are invited to join David and Jasmine in these explorations.
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Economics Political Science Politics & Government
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Episodes
  • The Power of Connection: Hostage Negotiation Lessons for Everyday Influence With Scott Tillema

    The Power of Connection: Hostage Negotiation Lessons for Everyday Influence With Scott Tillema
    Apr 22 2025
    Scott Tillema, co-founder of The Negotiations Collective and veteran hostage negotiator, joins us to share what crisis negotiations can teach us about influence, emotional control, and communication under pressure.

    He explains how a curiosity about human behavior led him into law enforcement and how he ultimately trained to handle life-or-death situations on a SWAT team. Scott reveals how empathy, timing, and strong listening skills help de-escalate tense encounters—and why those same skills are essential in business and everyday life.

    Scott also shares his four-part communication framework featured in his viral TEDx talk and walks us through how he applies negotiation strategies in both high-stakes scenarios and corporate boardrooms. Whether you’re a lawyer, a leader, or just someone navigating tough conversations, Scott’s practical tools can help you become more persuasive and grounded.
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    1 hr and 8 mins
  • Mastering Body Language and Nonverbal Communication: Insights from Former FBI Agent Joe Navarro

    Mastering Body Language and Nonverbal Communication: Insights from Former FBI Agent Joe Navarro
    Dec 19 2024
    In this episode, Joe Navarro, former FBI special agent and expert in nonverbal communication, shares insights from his unique background. He discusses how his early life in Cuba shaped his understanding of body language and the transition from intuitive observations to structured analysis. Navarro explores the critical role of body language in interviews, negotiations, and daily interactions, offering practical advice to enhance persuasive communication. He delves into cultural sensitivities, individual differences, and the psychology of first impressions and empathy, drawing from his experiences with high-stakes negotiations. Joe also examines the limitations of virtual communication, contrasting it with the evolutionary advantages of face-to-face interactions.
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    1 hr and 12 mins
  • Radical Empathy and Persuasion: A Conversation With Jeremy Hurewitz

    Radical Empathy and Persuasion: A Conversation With Jeremy Hurewitz
    Dec 3 2024
    In this conversation, Jeremy Hurewitz shares his unique journey from journalism to corporate security and describes how his experiences have shaped his understanding of persuasion and influence. He discusses his regular work with lawyers and law firms, explores the importance of active listening, radical empathy, and elicitation in sales, and introduces his “Crawl, Walk, Run” strategy for building client relationships.Jeremy emphasizes that both introverts and extroverts can excel in making connections. He tells us how personal passions can enhance connections and delves into behavioral science’s role in sales and negotiation, offering strategies for de-escalating emotionally charged situations. Our discussion also touches on negotiation tactics in global conflicts, emphasizing the need for emotional intelligence and relationship building in professional settings.
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    58 mins
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