The Paper Fold

By: Evergreen Podcasts
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  • Summary

  • Get your design fix in the stationery community's only five-star paper salon, where Sarah hosts a charming mishmosh of intriguing personalities & players.
    Evergreen Podcasts 2023
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Art Economics Leadership Management & Leadership
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Episodes
  • Sally Diguette (2 of 2)

    Sally Diguette (2 of 2)
    Apr 23 2025
    Don't miss Part 2 of my chat with type A über-creative Sally Diguette! In Sally's role as specialty buyer for Anthropologie, the merchandise she painstakingly sources from small, quirky makers are often where the brand's fans find the connection and community they seek as they shop. Sally honed this expertise at Atlanta's Citizen Suppy, an artisan marketplace that showcases handmade goods, clothing, and standout finds from independent makers. Sally joined the Ponce City Market venue at its inception in 2017 to build all operations — and then heralded it through COVID, finessing her skill set all the more. These lessons and skills are put to great use in her independent consultancy — and we close discussing the types of challenges we see our small maker clients grappling with, and our approaches to solving them. Finally, epistolary lovers will be utterly knocked out by Sally's precious Nerd Note — it's definitely Anthropologie shelf-worthy! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 mins
  • Sally Diguette

    Sally Diguette
    Mar 27 2025
    This Type A über-creative wears a lot of hats, every last one of them impressive and fabulous. Sally Diguette is a specialty retail buyer for Anthropologie, tasked with buying in the stationery and related gift and home categories, as well as spearheading collaborations such as Papier x Anthropologie. But Anthropologie is also where many a small maker gets her first big break — even if it's just one greeting card on its enormous website. Not only does Sally undertake the enormous task of selecting each maker to tell certain trend stories across every inch of Anthropologie retail space (both actual + virtual), she also offers consulting services to help brands get shelf-ready. Sally and I delve into defining the Anthropologie magic — and the nuts and bolts of generating it. How does she navigate the overstimulation of trade shows to ascertain the trend stories to fill store shelves? What catches Sally's eye — and what are the design must-haves on a given product? With that kind of perspective and drive, I was thrilled to have audience with her here, and accordingly, this is the first of two episodes of our interview! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 mins
  • Catherine Hildner of KMB/Shade Tree Greetings

    Catherine Hildner of KMB/Shade Tree Greetings
    Feb 20 2025
    For many in our community, running a stationery brand turns out to be but a single milestone on an incredible larger journey. That's the case with Catherine Hildner of Kitty Meow Boutique, now a part of Shade Tree Greetings. Over the past several years, this dynamo — also my guest in episode 20 — not only established her own brand, she also helped create the Ultimate Product Party series of events and podcasts to empower other product-based creatives (mostly women) to bring their own visions to life. But part of being a smart entrepreneur is knowing when it's time to move on. And in Catherine's case, it turns out that I actually helped jumpstart the process just over a year ago, at the February edition of NY NOW 2024. Tune in to hear this fantastic tale and what's next for Catherine! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    39 mins
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