
The Paid Social Creative Lab: Creative Types Unpacked
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About this listen
Is your social ad creative doing the heavy lifting?
In today’s digital ad world, creative isn’t just important—it’s everything. Whether you're a seasoned paid social strategist or just getting started with creative strategy, this episode of Marketing After-Hours with JumpFly is packed with insight, real-world examples, and practical takeaways.
Kelly Hichew, Paid Social Account Specialist at JumpFly, hosts this deep dive into the top creative types for paid social. She’s joined by Stephanie Shaw, JumpFly’s Social Media Director, and Marisa Giacalone, a Paid Social Account Manager with an eye for top-performing content.
Together, they walk through five of the most impactful creative formats used by today’s top brands:
Partnership (Branded) Content
UGC (User-Generated Content)
Single Image Ads
Carousel and Collection Ads
Video (including GIFs & Animated Content)
For each format, the team shares examples, explains why they work, and gives tactical insights that any brand can apply—whether you have a big production budget or are building in-house. From eye-catching UGC to strategically structured carousels, you’ll leave this episode with fresh ideas and a clear framework for elevating your creative.
Tune in and explore how you can turn your ad creative into your highest-performing asset with the paid social experts at JumpFly.