• Evolve or Die: Law Firm SEO in the Age of Google’s AI Mode– Strategies to Stay Ahead
    Jul 1 2025

    The search landscape for law firms is on the verge of massive change. In this episode, Patrick Carver explains why Google's new AI mode is a "Yellow Pages moment" for legal marketing—and what your firm can do about it.

    You'll learn:

    • How Google's AI mode changes search results and threatens traditional SEO strategies
    • Why many law firms will lose leads unless they adapt now
    • How to implement the "AI Visibility Framework" to stay ahead: doubling down on SEO, expanding distribution, and amplifying your brand with advertising

    If you're serious about future-proofing your law firm's marketing, this episode is a must-listen. ⮕ BOOK A CALL https://goconstellation.com/book/

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    53 mins
  • Why Smart Lawyers Should Invest in Marketing in 2025
    Mar 26 2025

    If you’re tired of “shiny object syndrome” and want real, measurable growth, this episode is for you. Tune in and transform your marketing strategy today! ⮕ BOOK A CALL https://goconstellation.com/book/

    🚀 Patrick Carver, CEO of Constellation Marketing, discusses why lawyers should keep investing in marketing in 2025 and beyond.📈💼 🔎 What You'll Learn: ✔️The growth ceiling that referral-based marketing can't overcome, ✔️ How increasing competition impacts the legal field, ✔️Why staying agile with your marketing strategies is crucial.

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    37 mins
  • From Guesswork to Guaranteed: Measuring Legal Marketing Success
    Feb 26 2025

    Too many law firms waste money on marketing without knowing what’s actually working. In this episode of The Optimized Law Firm Podcast, Patrick Carver, CEO of Constellation Marketing, shares a proven framework for measuring the success of your marketing efforts.

    📊 Key Takeaways: ✅ How to calculate ROI by marketing channel ✅ Common mistakes that make marketing results unreliable ✅ The best tools and strategies to track performance

    If you’re tired of “shiny object syndrome” and want real, measurable growth, this episode is for you. Tune in and transform your marketing strategy today! ⮕ BOOK A CALL https://goconstellation.com/book/

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    33 mins
  • Lawyer SEO Update: Google Algorithm Recap for 2024
    Jan 19 2025

    📌 Want to elevate your law firm's marketing game? Schedule a FREE AUDIT here:https://bit.ly/book-constellation

    Join Patrick Carver, CEO of Constellation Marketing, as he breaks down the major Google algorithm updates of the year and their implications for law firms.

    This episode of The Optimized Law Firm Podcast covers the rise of AI-generated content, updates targeting SEO manipulations like site reputation abuse, and how Google's new features affect organic search traffic. Learn how to adapt your content strategy, build trust with Google, and stay ahead in 2025.

    Whether you're a beginner or seasoned in SEO, this episode is packed with insights to optimize your law firm's online presence. We are always happy to help, feel free to reach out to patrick@goconstellation.com with any questions or concerns about your business.

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    38 mins
  • AI SEO Predictions for 2025
    Jan 12 2025

    📌 Want to elevate your law firm's marketing game? Schedule a FREE AUDIT here: https://bit.ly/book-constellation

    In the latest episode of The Optimized Law Firm Podcast, Patrick Carver, CEO of Constellation Marketing, shares insights on the evolving search engine landscape and the role of AI in 2025.

    Discover why Google’s market share dominance still matters, what AI-driven search trends could mean for your law firm, and the practical steps to future-proof your digital strategy.

    Whether you’re looking to improve your SEO or prepare for the next wave of AI advancements, this episode is packed with essential tips for law firm success.

    We are always happy to help, feel free to reach out to patrick@goconstellation.com with any questions or concerns about your business.

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    35 mins
  • James Brown on How Lawyers Can Thrive in 2025
    Dec 18 2024

    Join Patrick Carver in an engaging conversation with James Brown, a seasoned attorney and business consultant from Perseverance Squared.

    James reveals how he transformed his law firm into an eight-figure powerhouse and now teaches law firm owners how to grow profitably.

    This episode covers essential topics like developing a business plan, setting goals, and leveraging marketing strategies to maximize efficiency and profitability. If you’re ready to finish the year strong and start the next one with a clear roadmap, this episode is a must-listen.

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    46 mins
  • Jared Correia on How Lawyers Can Thrive in 2025
    Dec 9 2024
    As the year comes to a close, are you ready to make 2025 your firm's most profitable year yet?

    📌 Want to elevate your law firm's marketing game? Schedule a FREE consultation here: goconstellation.com/book/

    In this episode of The Optimized Law Firm Podcast, Patrick Carver sits down with Jarred Correia to uncover the essential year-end activities every law firm should prioritize. From budget reviews to revenue forecasting, learn how these steps can cascade into improved workflows, incentivized teams, and better client outcomes. You'll also hear advice on establishing firm-wide KPIs, setting individual metrics, and why specialization matters. Stick around for a lightning round of fun questions about legal trends, challenges, and even the World Series!
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    16 mins
  • Using AI to Save Money, Time and Produce Better Work for Clients with Jared Correia
    Nov 18 2024

    📌 Want to elevate your law firm's marketing game? Schedule a FREE AUDIT here:https://bit.ly/book-constellation AI is revolutionizing industries, but how can law firms leverage this technology effectively?

    In this episode of The Optimized Law Firm Podcast, Patrick Carver and guest Jarred Correia discuss the current state of AI adoption in the legal field and the untapped opportunities for small and solo law firms.

    Discover practical applications, overcome skepticism, and learn how AI can enhance efficiency, profitability, and client service.

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    49 mins