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The Online Course Show

The Online Course Show

By: Jacques Hopkins
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About this listen

The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space. There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on. My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored! Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.© 2022 Hopkins Media, LLC Economics Education Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 264: $10k/mo Teaching Dog Training Online (Featuring Mark Taylor)
    Jun 26 2025

    Ever felt like you're not "expert enough" to launch your online course? Mark Taylor knows that feeling well—and overcame it to build a booming online course business generating over £10,000 a month. In this inspiring episode, I sit down with Mark, a longtime in-person dog trainer from the UK, who turned his passion and experience into a scalable online program that’s helped thousands of gundog owners worldwide.

    We dive into how Mark went from filming basic training videos for his staff to crafting a repeatable online sales machine. He shares how he grew his Instagram from 700 to nearly 50,000 followers, the power of short-form content, how he uses ManyChat and ActiveCampaign to automate his funnel, and why a single Black Friday promo changed everything. Whether you’re just starting out or looking to scale, this episode is packed with practical lessons and mindset shifts to move you forward.

    Watch the Free Workshop: https://oc.show/workshop

    Watch on YouTube: https://youtu.be/e-FgaWgK9vs
    Mark's Website: https://www.acerdogs.com/online-gundog-training-academy/

    Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
    Apply for Coaching: https://www.theonlinecourseguy.com/coaching
    Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
    Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
    Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575
    Instagram: https://www.instagram.com/theonlinecourseguy/
    Threads: https://www.threads.net/@theonlinecourseguy
    X: https://twitter.com/onlinecourseguy

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    1 hr and 1 min
  • 263: How To Do AI SEO In 2025 (Featuring Caleb Ulku)
    Jun 12 2025

    In this episode, I welcome back Caleb Ulku—my go-to SEO expert—who last joined the podcast seven years ago. We’re diving into how much has really changed (and how much hasn’t) in the world of SEO with the rise of AI and tools like ChatGPT.

    You’ll hear about the strategies that still work today, how AI is changing the game, and why SEO is far from dead. Whether you're trying to rank on Google or get your course recommended by ChatGPT, this episode gives you the practical insights to make it happen.

    Watch the Free Workshop: https://oc.show/workshop

    Watch on YouTube: https://youtu.be/9rQwqbxCYDg

    Guest's Website: https://www.youtube.com/@calebulku

    Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
    Apply for Coaching: https://www.theonlinecourseguy.com/coaching
    Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
    Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
    Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575
    Instagram: https://www.instagram.com/theonlinecourseguy/
    Threads: https://www.threads.net/@theonlinecourseguy
    X: https://twitter.com/onlinecourseguy

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    1 hr and 8 mins
  • 262: How Systems Can SAVE Your Business (Featuring Jordan Gill)
    May 29 2025

    Feeling overwhelmed by the day-to-day of your online course business? In this episode, I sit down with Jordan Gill, the brilliant mind behind Systems Saved Me, to explore how the right systems can transform your workflow, improve your student experience, and help you reclaim your time. We talk through practical ways to automate processes, avoid common setup mistakes, and build systems that actually work—even while you sleep.

    Watch the Free Workshop: https://oc.show/workshop
    Watch on YouTube: https://youtu.be/y1kDxKo0pEE

    Jordan's Website: https://systemssavedme.com/

    Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
    Apply for Coaching: https://www.theonlinecourseguy.com/coaching
    Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
    Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
    Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575
    Instagram: https://www.instagram.com/theonlinecourseguy/
    Threads: https://www.threads.net/@theonlinecourseguy
    X: https://twitter.com/onlinecourseguy

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    1 hr and 7 mins
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