The Obvious Choice

By: Jonathan Goodman
  • Summary

  • Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.
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Episodes
  • 336 I Admire Success Without Desiring Their Life
    May 2 2025

    Comparing yourself to others and obsessing over their success might just be the deadliest trap you can fall into on your journey. I've learned that while it's healthy to admire what others have achieved, it's crucial to understand the full story of what they sacrificed to get there – and to recognize that their path might not be one you'd actually want to walk.


    Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce


    Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter


    Who Am I?

    Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.


    Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe


    Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds


    Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen


    Follow me on social media:

    Instagram: https://www.instagram.com/itscoachgoodman/

    X: https://x.com/itscoachgoodman

    LinkedIn: https://www.linkedin.com/in/jon-goodman/

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    3 mins
  • 335 I How You Can Avoid Burnout (in Life and Career)
    Apr 30 2025

    The secret lies in embracing seasons—focused periods of intensity followed by deliberate shifts. Like nature itself, our lives need rhythm: work and rest, doing and being, acceleration and recovery.


    This approach isn't about sacrifice. It's about sequence. Not limitation, but liberation.


    Let me show you how to stop drowning in overwhelm and start thriving through seasonal living.


    Read the full article here: https://www.theptdc.com/articles/solving-burnout-a-very-old-solution


    Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUt

    Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce


    Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter


    Who Am I?

    Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.


    Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe


    Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds


    Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen


    Follow me on social media:

    Instagram: https://www.instagram.com/itscoachgoodman/

    X: https://x.com/itscoachgoodman

    LinkedIn: https://www.linkedin.com/in/jon-goodman/


    Timestamps


    0:00 Solving burnout

    1:52 The silent creep of stuff

    3:02 Broken ancestral rhythms

    5:15 The power of endpoints

    6:29 The Slinky Effect

    8:09 Breaking out of burnout

    11:14 Finding your rhythm

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    13 mins
  • 334 I The Introvert's Guide to Meaningful Small Talk
    Apr 23 2025

    Small talk for introverts is a necessary evil. As artificial intelligence increasingly pervades our daily interactions, mastering the art of small talk paradoxically becomes more valuable, not less.


    Knowledge is rapidly becoming universal and immediate. Whether it's a networking event, party, in-person business (like walking the floor as a trainer at the gym), or via online chat, meaningful unscripted exchanges are becoming premium skills.


    Read the full article here: https://www.theptdc.com/articles/ditch-your-cringey-conversations-with-just-two-small-tricks


    Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce


    Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter


    Who Am I?

    Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.


    Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe


    Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds


    Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen


    Follow me on social media:

    Instagram: https://www.instagram.com/itscoachgoodman/

    X: https://x.com/itscoachgoodman

    LinkedIn: https://www.linkedin.com/in/jon-goodman/


    Timestamps


    0:00 Small talk for introverts is a necessary evil

    1:41 The Single Goal of Every Conversation

    2:41 Trick 1: Ask Open Door Questions, not Stop Signs

    6:22 Trick 2: Conversation Threading

    8:40 5-Minute Social Prep

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    11 mins
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Great stuff and take aways

Great insight and knowledge of this fitness industry! it has helped me think about how to do things in my own fitness gym! Thank you John for sharing and being inspiring!

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