The Numbers Game: How Jennie’s favorite Korean snack sparked a $136 million craze
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The Numbers Game: How Jennie’s favorite Korean snack sparked a $136 million craze
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About this listen
Jennie went on The Jennifer Hudson Show and casually mentioned Banana Kick, a sweet Korean snack from her childhood.
Days later, it sparked a global craze and helped boost Nongshim’s market value by $136 million.
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