In this episode of The Necessary Entrepreneur, Mark Perkins sits down with email marketing powerhouse Jay Schwedelson to unpack the mindset and strategies behind today’s most effective marketing.

Jay shares why your email database is your company’s most valuable asset, how to craft subject lines that demand attention, and why perfectionism kills momentum in business. He dives into the psychology driving consumer behavior and explains how authenticity and consistency build lasting relationships with your audience.

From adapting to constantly changing platforms to leveraging AI in marketing, Jay offers practical, no-fluff advice for entrepreneurs and creators looking to scale their impact.

Key Takeaways:
✅ Don’t wait—start sharing valuable content now.
✅ Perfection is the enemy of progress.
✅ Your subject line’s first word can make or break open rates.
✅ Marketing success comes from understanding psychology, not chasing hacks.
✅ Give value first, ask later.

📌 Find Out More About Jay Schwedelson:
https://jayschwedelson.com/
https://www.linkedin.com/in/schwedelson/
https://www.instagram.com/jayschwedelson/reels/
https://x.com/worldata
https://www.youtube.com/@schwedelson

📌 Connect With Us:
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Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15
Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167

In this powerful episode of The Necessary Entrepreneur, host Mark Perkins sits down with Jon Giganti, keynote speaker, executive coach, and USA Today bestselling author of With Intention, for a deep, vulnerable, and inspiring conversation on intentional living, leadership, mental health, and resilience.

Jon shares his journey from corporate leadership to personal transformation, emphasizing how starting your day with intention, embracing struggle, and leading with a service mindset can radically change your personal and professional outcomes. From navigating mental health challenges to cultivating high-performance cultures, Jon unpacks how adversity, vulnerability, and communication shape great leaders.

Whether you're an entrepreneur, executive, coach, or someone seeking personal growth, this episode will help you reset your mindset, strengthen your relationships, and lead with clarity and compassion.

Jon Giganti is a keynote speaker, executive coach, and USA Today bestselling author of With Intention. With over 25 years of experience in sales leadership and personal development, Jon helps individuals and teams unlock high performance through intentional living, emotional intelligence, and resilience. He’s passionate about bridging personal growth and professional excellence, and is the host of The With Intention Podcast.

• Why self-intention is just as critical as serving others

• How struggles build resilience and sharpen performance

• The connection between mental health and high achievement

• Setting clear expectations as a leadership advantage

• Building relationship capital and finding strength in support

• Creating safe spaces and navigating vulnerability

• The hero’s journey as a model for growth

• Embracing continuous improvement in work and life

📌 Find Out More About Jon Giganti:
https://www.jongiganti.com/
https://www.linkedin.com/in/jon-giganti-3173172/
https://www.instagram.com/jongiganti/
https://www.facebook.com/jon.giganti

📌 Connect With Us:
Website: https://www.thenecessaryentrepreneur.com/
YouTube: https://www.youtube.com/@thenecessaryentrepreneur
Instagram: https://www.instagram.com/thenecessaryentrepreneur/
Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod
X (Formerly Twitter): https://twitter.com/MPerkinsTNE
LinkedIn: https://www.linkedin.com/company/tnepod/
TikTok: https://www.tiktok.com/@tneclips
Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15
Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167

In this high-impact conversation, Scaling Up author and Entrepreneurs’ Organization founder Verne Harnish sits down with Mark Perkins to unpack the real mechanics behind scaling a business that lasts. Verne shares powerful insights on why sustainable growth requires more than just execution—it demands the right mindset, strategy, people, and purpose.

From unlocking bottlenecks to leveraging advisory boards, Verne reveals the most overlooked growth levers and explains why understanding the soul of your business is just as critical as knowing your numbers. The conversation dives into the evolving role of education, the value of continuous learning, and how timing the market can shape your trajectory more than talent alone.

Whether you’re leading a fast-growing startup or recalibrating a legacy company, this episode is packed with actionable wisdom to help you scale smarter, lead better, and build with intention.

Key Takeaways:

• Why mindset matters as much as skillset in scaling a business

• How to identify constraints that quietly cap your growth

• The power of people and culture in driving performance

• Why great entrepreneurs read, learn, and adapt constantly

• What it means to align your business with its core purpose

• The strategic role of advisory boards and timing in building wealth

📌 Connect With Us:
Website: https://www.thenecessaryentrepreneur.com/
YouTube: https://www.youtube.com/@thenecessaryentrepreneur
Instagram: https://www.instagram.com/thenecessaryentrepreneur/
Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod
X (Formerly Twitter): https://twitter.com/MPerkinsTNE
LinkedIn: https://www.linkedin.com/company/tnepod/
TikTok: https://www.tiktok.com/@tneclips
Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15
Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167