Thanks to my friends at Eight Sleep. Check out eightsleep.com/morganhousel for more.

Thanks to my friends at Eight Sleep. Check out eightsleep.com/morganhousel for more.

The most impactful idea to me personally in my book: My theory is that most investment models maximize for risk-adjusted returns, but in the real world every investor wants to maximize for sleeping well at night and being proud of themselves in a complicated world.

Thanks to my friends at Eight Sleep. Check out eightsleep.com/morganhousel for more.

One of my favorite psychology studies showed that if you know a reward is coming, but you don't know exactly when, you are susceptible to losing your mind. Isn't it so similar in investing?

Thanks to my friends at Ramp -- the best expense accounting system I've seen. For more check out ramp.com/morgan.

I heard a phrase recently: “Magazine architect.”

It’s a derisive term architects use for their colleagues who design buildings that look beautiful, grace magazine covers, and win awards, but lack functionality for the tenants.

The same is so true for financial professionals. If you are looking for practical advice, beware hiring an artist whose goal is to be praised should be, too.

Thanks to my friends at Ramp -- the best expense accounting system I've seen. For more check out ramp.com/morgan.

A few ideas on why prediction is so hard, and the weird things than happen in our head when we want certain outcome to be true.

Thanks to my friends at Eight Sleep. Check out eightsleep.com/morganhousel for more.

Technology is a science. It’s semiconductors and code and batteries.

But Steve Jobs talked about how the iPad was playful and begged you to pick it up as much as he’d talk about its processor. The iPhone is a technological marvel, but Jobs spent a lot of time talking about how it felt in your hand, and the experience of opening the box.

Job’s insight, and the most important factor in Apple’s success, was realizing that technology isn’t merely a science. It’s just as much an art.

Thanks to my friends at Ramp -- the best expense accounting system I've seen. For more check out ramp.com/morgan.

A few things you might consider disadvantages that actually, in hindsight, could end up as something you're grateful for.

Thanks to my friends at Eight Sleep. Check out eightsleep.com/morganhousel for more.