Another episode of "Did you miss it?" for marketing updates you might have missed has arrived from the brains of Emma and David and it's now live for your listening delectation.

This week we discuss:

• Brewdog's mini rebrand, Jaguar's rebrand misfire, and when and why you might want to rebrand,
• Away have jumped on a viral trend to create their biggest organic social of all time, but HOW,
• TikTok World happened (you missed it) and they launched lots of new ad types to take your budget, and
• Viral web apps that drive awareness, traffic and act as acquisition channels?

Useful links:

https://www.milkkarten.net/p/what-does-social-first-even-mean

https://botsgonewildd.substack.com/p/the-viral-app-secret-build-massive?utm_source=substack&publication_id=3301261&post_id=166123929&utm_medium=email&utm_content=share&utm_campaign=email-share&triggerShare=true&isFreemail=true&r=4n05xg&triedRedirect=true

If you enjoyed this episode, you can buy us a coffee: https://buymeacoffee.com/themarketingupdatepodcast

If you would like to work with us, send us an email at hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

In episode 8 of The Marketing Update Podcast, Emma and David go bold from the start, declaring that attribution is dead, a bunch of nonsense and overall a fool's errand. They discuss what attribution (tracking) is, how reliable/unreliable it can be, human behaviour, how AI is changing the landscape and making it even harder and ways you can use data instead to progress your team and marketing campaigns.

Tune in to hear David's latest dad joke - it's a good one!

Useful links for this episode:

https://www.linkedin.com/feed/update/urn:li:activity:7325427611919073280/

https://developers.google.com/search/docs/essentials

https://www.spyfu.com/blog/monitor-brands-ai-mentions-chatgpt/

https://open.spotify.com/episode/47wf8epS1IdWlXGdrnzw8j?si=1fa9947f11a84951

https://www.youtube.com/watch?v=8LmZCMmNPkM

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

This is episode 2 of a new series of mini-episodes focussed on the "Did you miss it?" segment for marketing updates you might have missed. Every two weeks we'll be dropping a short episode full of marketing updates to keep you satiated in between our full topic episodes.

This week we discuss:

• Google's new AI courses
• Popeyes chicken gets a new CMO: does hiring with background relevance = success?
• Pantene's viral expired campaign
• Harvard Business Review's "Does the Chief Marketing Officer Role Need an Update?" article

Useful links for this episode:

https://www.marketingdive.com/news/pantene-turns-alix-earles-viral-tiktok-post-into-collection-campaign/746773/

https://hbr.org/2025/05/does-the-chief-marketing-officer-role-need-an-update

https://www.marketingdive.com/news/pantene-turns-alix-earles-viral-tiktok-post-into-collection-campaign/746773/

https://www.marketingweek.com/popeyes-uk-first-ever-cmo/

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.