In this inspiring episode, estate planning attorney Meredith Williamson shares her winding journey from litigation to founding NW Estate Law—where compassion, psychology, and elder care experience meet client-centered estate planning.

Discover how Meredith’s background shaped her distinctive approach, emphasizing warmth, empathy, and deep personal connections with every client.

✅ Founded NW Estate Law after eight years in litigation and years working in elder care
✅ Focuses on making estate planning approachable, personal, and stress-free
✅ Offers flexible options—two office locations, home visits, and Zoom meetings
✅ Serves clients of all ages, from young adults to retirees, with both estate planning and elder law services
✅ Believes mindset, learning from feedback, and resilience are key to business growth
✅ Doubled call volume through strategic marketing efforts
✅ Advocates for collaboration over competition among attorneys
✅ On track to reach a major business milestone two years ahead of schedule
✅ Encourages fellow attorneys to invest in outside expertise to grow faster

Whether you’re an attorney seeking inspiration or someone searching for a compassionate estate planning lawyer, this episode is packed with insights and heart.

📞 Call NW Estate Law or visit https://nwestatelaw.com/ to schedule your consultation and experience Meredith’s client-first approach, proudly serving Oregon and Washington.

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Amber Kelly, Senior Account Executive at IMS, unveils the digital marketing strategies that are helping estate planning and elder law firms scale beyond seven figures.

In this episode, you’ll learn:

• Why marketing estate planning services is a "two-sale process"—and how to navigate it
• How our streamlined onboarding minimizes attorney time while maximizing results
• The role of analytics, Google Search Console, and ad performance in driving smart decisions
• Why relying on a single marketing channel is risky—and how to diversify your strategy
• How monthly coaching sessions act as both strategic tune-ups and accountability checkpoints
• Real case studies of firms that achieved remarkable growth through integrated tactics
• How to balance AI adoption with staying laser-focused on legal practice
• Why transparency and data-sharing are non-negotiables in a true marketing partnership

Ready to grow your practice with the kind of clarity and confidence we deliver every day?
Book a discovery call with our team at https://imsrocks.com/ to see how our clients are consistently achieving—and exceeding—their goals.

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Book your free Discovery Call with my team.

Host James Campbell reveals proven estate planning marketing strategies to filter out leads that waste your time (tire-kickers) and attract serious clients who value your expertise and are ready to hire. He explains the difference between high-quality leads (buyers in pain) and time-wasting prospects who drain your firm's resources and confidence.

Campbell also highlights these key points:
• 84% of buying decisions start with an internet search - make your digital first impression count
• Real results: one client increased revenue by 20% ($100K+) by repositioning her marketing
• Success requires a website that's fast, mobile-friendly, and conversion-focused
• Marketing should speak directly to pain points rather than just listing services

Listen now to position your firm with the online authority to catch the top tier clients.

For the free "12 Rules for Sales Life" guide that helps filter out tire-kickers and close more premium clients, visit imsrocks.com/apply to book a discovery call with our team.

Video version on YouTube
Book your free Discovery Call with my team.