Brand new keynote talk from Lisa Bean on how to grow your online coaching / education business, and make more sales as a purpose-driven entrepreneur.

This talk walks through how to warm up cold leads, build trust before a sales call, and create marketing content that leads to real clients.

Whether you’re a coach, service provider, or creative entrepreneur, this is a straight-talking session on marketing, mindset, and visibility for 2025.

Key Timestamps:

00:00 – 01:09
The belief that changed everything: “There is so much money out there to be made.”
Customers are already looking — the challenge is being findable.

01:09 – 02:34
Understanding the full customer journey:
Cold lead → warm lead → client → repeat client

02:34 – 03:04
The mistake most people make online: asking for too much trust too soon.

03:04 – 04:06
How ranking on Google for “business coach” helped Lisa generate high-converting leads.

04:06 – 05:10
Why her sales calls convert 9.9/10 — and how you can warm up new clients in the same way.

05:10 – 06:10
What to have in place when someone finds you for the first time.

06:10 – 08:00
How to hook people instantly in your videos and why you should give value up front.

08:00 – 09:25
The importance of clarity on your website. If they’re lost, you’ve lost them.

09:25 – 11:10
The three types of content every business needs:

- Content that reaches new people

- Content that builds your brand

- Content that makes your offers clear and easy to buy

11:10 – 14:00
Different ways to reach new audiences: networking, SEO, speaking, ads

14:00 – 15:30
Why marketing matters more than talent — and why you must learn it yourself.

15:30 – 17:00
Credibility signposting: how to show that your brand is experienced and established.

17:00 – 19:00
Why customers need to “test drive” your offer. Discovery calls aren’t enough.

19:00 – 21:00
How Lisa built her events strategy — and why she ran them at a loss to build trust.

21:00 – 23:14
The value of documenting your events and using content as your proof.

23:14 – 25:00
How to create ads from spontaneous moments and event footage.

25:00 – 27:00
Organic social content that builds trust and attention. Why variety matters.

27:00 – 29:00
Selling without pressure. The work you do before the offer is what sells.

29:00 – 31:00
The role of thought leadership in helping people understand what you do and how.

31:00 – 34:00
Turn your real-life insights and client patterns into weekly content.

34:00 – 36:00
Thought leadership as a map: your job is to guide people through the journey.

36:00 – 40:00
Final advice: teach weekly, calibrate your ideas, and document what works.

Guide: The 5 Key Questions to Make Sales Online (£7)- Get clarity on your offer, outcomes, and how to stand out in your niche – https://lisa-bean.com/paid-to-serve/

Course: Learn How to Market to Sell in this brand new online course (£99) – https://lisa-bean.com/online-marketing-course/

Membership: Shift your whole mindset and move through your blocks in the Be The Person monthly membership (£24/month) – https://betheperson.co.uk/

#coaching #coachingbusiness #marketingadvice

If you hired a sales person and found out they were doing what you’re doing now to sell, how happy would you be?!

For a lot of people, the true answer is NOT VERY.

We’d want a sales person:

Reaching out to new prospective buyers

Pitching weekly or daily either face to face, at events or on webinars

Using content to build a brand / reach new audiences and retarget them with offers

Building a database and following up

Networking at least twice a week…

RIGHT?

But most business owners aren’t doing that. Nope - they’re posting on social media, working on a sales page, networking when they can but not really following up.

When you put it starkly like that, you can see the void…and the opportunity!

In this week’s video, we’re going to have a chat about making sales in your business, looking specifically at:

- What your product needs in order to be attractive (and useful!) to buyers

- How to stand out by innovating in your marketing

- Why content makes selling easier, and what content to make to help!

- The one big feeling a buyer has before they buy from you

- What every step of the journey needs in order to help you make more sales and win more clients in your business

- The true difference between a warm and cold lead…and how to warm up a cold lead nicely

- Do lead magnets work, or rather: Why lead magnets work and how to maximise them.

As ever, this is not a prescriptive list of things to do. It’s more of a discussion about the premise of selling and the core concepts of winning new customers in your business.

Dive in and enjoy!

USEFUL LINKS:

Lisa Bean is a business coach, best-selling writer and motivational speaker. She coaches and advises entrepreneurs and leaders who want to scale up using online marketing, personal brand and funnel marketing.

Join Lisa at a live event, now happening in multiple cities across the UK: https://lisa-bean.com/daretogrowlive/

Explore Lisa’s online business school and group coaching programme ‘Straight Line Through’ https://lisa-bean.com/online-business-course/

Find out more about working with Lisa as your one-to-one business coach: https://lisa-bean.com/online-business-coach/

#businesscoach #motivationalspeaker #salestrainer #motivational #businessadvice