Jenn, the founder of Embody, reflects on her journey over the past few years. She started the company with the goal of taking her mother's skincare brand mainstream and making her proud. Initially, she faced many challenges and almost ran the company into the ground. This led her to start something of her own. Embody experienced rapid growth, reaching half a million in sales, benefiting from a niche market and the increased interest in skincare during the pandemic.

Jenn also shares her experiences with retail wins, such as securing partnerships with JCPenney and a major vitamin retailer – expanding Embody's presence in stores across the country.

She emphasizes the importance of focusing on her brand's unique selling point and not comparing herself to other companies or getting caught up in external pressure. Jenn mentions her personal growth throughout the journey, gaining confidence and clarity about Embody's and her own identity and purpose. She acknowledges the importance of enjoying the entrepreneurial experience and staying true to oneself. Jen remains motivated by her desire to help women embrace aging and feel confident in their own skin.

Learn more about Jenn and Embody:
Embody Website
Embody Instagram

Want to learn more about the creators of "The Launch Hour?" Learn more or follow along with the full-stack Launch Pop team.

Email: hello@launchpop.io
https://linktr.ee/launchpop

This week on "The Launch Hour Podcast" we are joined by the co-founders of immi ramen, Kevin Lee and Kevin Chanthasiriphan to discuss various aspects of their company's growth and their evolving roles as co-founders and friends.

We dive into the team's expansion, funding announcements, and retail partnerships. They talk about the development of their product line, specifically focusing on improving their noodles and introducing new flavors. They discuss the challenges of scaling a remote company and the need for effective communication and alignment as the team grows. They balance friendship and business emphasizing the importance of complementary skill sets and shared values. There were many heartwarming moments with customer feedback that create a sense of pride felt by their team members in contributing to a product that positively impacts people's health.

Follow along with immi:
immi Website
immi Instagram

Want to learn more about the creators of "The Launch Hour?" Learn more or follow along with the full-stack Launch Pop team.

Email: hello@launchpop.io
https://linktr.ee/launchpop

*There is explicit language and content in this podcast episode. It is not meant to encourage or promote the use of explicit language or other materials. It is meant to help in telling an entirely authentic, truthful story.*

Sara, the founder of Gem, shares her journey from the early days of the company. She talks about her previous venture, Plant Water, and her passion for exploring the untapped potential of new age plants. She recalls the moment when she had the idea for Gem and was unsure about its positioning and name. Despite feeling burnt out from her previous company, she wanted to start a profitable company and reached out to Jane and her team, who had previously led a successful crowdfunding campaign. They quickly responded, and together they started working on the idea of Gem.

Sara emphasizes the importance of testing and experimentation in their early stages. They created Facebook ads and tested different positioning and names to see what resonated with people. This three-month journey of testing became a core methodology at Launch Pop. Sara reflects on the challenges of building a team and admits that she initially underestimated the importance of investing in her team and building a strong culture. She shares her struggles with raising money and the setbacks they faced, including the impact of the COVID-19 pandemic.

Personal moments, such as a breakup, also affected Sara during the early years of building Gem. She emphasizes the importance of following one's instincts and wishes she had listened to her gut more often, especially when facing difficult decisions. Despite the challenges, Sara is grateful for the support of her team and the lessons she has learned along the way. She discusses her recent practice of documenting her weekly thoughts and decision-making processes, which allows her to reflect on her instincts and make more informed decisions.

Sara's excitement and passion for the company shine through. She looks forward to the future and is grateful for the experiences that have shaped her as a founder.

Learn more about Sara and GEM:
GEM Website
GEM Instagram

Want to learn more about the creators of "The Launch Hour?" Learn more or follow along with the full-stack Launch Pop team.

Email: hello@launchpop.io
https://linktr.ee/launchpop