Social media is becoming an increasingly hot target for cybercriminals and businesses need to be ready. Matthew Taylor-Farrington sits down with Martin von Stein from BizGuard to unpack why hackers are targeting social media, the biggest vulnerabilities business owners overlook, and the critical steps to strengthen your defences.

Martin shares practical advice on must-have security measures like multi-factor authentication (MFA), setting correct admin access levels, using real password managers (not spreadsheets or browser-based storage), and what to do if your account is hacked.

If you rely on social media to build your brand or run your business, this episode is essential listening. Stay protected and stay ahead!

Sports sponsorship goes far beyond logos on jerseys, it’s about building real connections between brands, teams, and communities. In this episode of The Hop, Matt Taylor-Farrington sits down with Richard Hughes, CEO of the TAE Aerospace Ipswich Jets, to explore what makes sports sponsorship such a powerful marketing tool. Richard shares insights on how businesses can maximise their sponsorships beyond game-day exposure, integrate with teams to create meaningful engagement. They also discuss the key factors that separate a one-off deal from a long-term, mutually beneficial partnership. If you’re a business owner or marketer looking to make an impact through sports, this is an episode you won’t want to miss!

Radio advertising is more powerful than ever, if you know how to use it right! In this episode of The Hop, Matt Taylor-Farrington sits down with Kira from River 94.9 to discuss how businesses can make the most of radio’s unique strengths.

They explore how brands can tap into the trust between radio hosts and their loyal listeners, the latest trends in listener habits, and the best times to place ads for maximum impact.

Plus, Kira shares insights on keeping ads fresh, using digital channels to amplify radio campaigns, and why radio is far from “old school” in today’s marketing landscape.

Whether you’re new to radio advertising or looking to refine your approach, this episode is packed with actionable insights to help your business connect with the right audience.