The Hidden System Behind Journalists Coming to You
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
The Hidden System Behind Journalists Coming to You
-
Narrated by:
-
By:
About this listen
Your agency's link building outreach is backwards—chasing journalists with AI-generated pitches while successful agencies have reporters calling them. Kris Flank, Head of Growth at LunarLinks, engineered a system where journalists email him asking for expert commentary every week, transforming marketing agencies' approach to operational systems and scalability.
Coming from hospitality, Kris brought relationship-building principles into digital PR that flip traditional outreach. He reveals why refusing profitable orders actually grows your agency, how their 2-hour pitching rule transforms conversion rates, and the eye test system that prevents expensive link building disasters.
Discover the operational systems that turn relationship-building into predictable agency growth.
Connect with Kris Flank: LinkedIn | lunarlinks.com
Visit agencyengineroom.com for show notes and resources.
Subscribe to the newsletter to get monthly insights on systems, tools, and strategies that power agency growth.