The Funnel Is Dead: How TikTok and Social Commerce Are Rewriting the Buyer’s Journey
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The Funnel Is Dead: How TikTok and Social Commerce Are Rewriting the Buyer’s Journey
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About this listen
In this week’s episode of Andicanhelp Live, I unpack why the traditional ecommerce funnel—the one you probably learned in a deck somewhere—is no longer the full picture. And how platforms like TikTok, Instagram, and YouTube are reshaping the buyer’s journey into something more chaotic… and more human.
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