The Four Dimensions of Loyalty: Insights from Ogilvy One’s Dayoán Daumont
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The Four Dimensions of Loyalty: Insights from Ogilvy One’s Dayoán Daumont
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About this listen
In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships.
The conversation explores his favourite book and loyalty programmes, key highlights and learnings from the initiatives he has led, and an in-depth look at Ogilvy One’s new loyalty research, The Four Dimensions of Loyalty.
Show Notes:
1) Charlie Hills
2) Dayoán Daumont,
3) Ogilvy One
4) The Four Dimensions of Loyalty
5) Neuromancer
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