We’re chatting with Nicole Pitt, the passionate owner of Flower Hill Farm, and a popular YouTube creator, as she shares her journey in the world of flower farming.

Nicole’s story is all about planting roots, both literally and figuratively, as she returned to her childhood home in 2018 and transformed it into a thriving farm full of flowers.

Some of the topics we discussed:

Perennials as a Foundation: 
Nicole emphasizes that perennials, though slower to establish, are long-term investments that form the backbone of the farm.

Animal Control Is Essential:
 Research the best animal control methods for your area. Nicole used fencing, poles, and covers, but every farm's needs are different.

Retail Space for Community Connection: 
Creating a retail space helped Nicole connect with her community while keeping her private/family space separate.

Revitalizing a Nursery:
 Nicole brought new life to the nursery — not just as a business, but as a way to give back to her community and offer another revenue stream for the town.

Be the Face of Your Business:
 Show up as yourself. Vulnerability makes you relatable and helps build trust with your audience or customers.

Take Lots of Photos:
 Document your journey from different angles — both for storytelling and content creation.

Stay True to Yourself:
 Even if your close circle doesn’t fully understand your path, it doesn’t mean they don’t support you. Trust your vision and keep going.

Learn more about today’s episode and all of our past guests by visiting TheFlowerPodcast.com.

Take a minute and explore all the offerings at The Gardener's Workshop. They offer a wide range of products for farmers and gardeners. Plus wonderful courses to help you fine tune your skills in growing.

Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more!

If you have a minute, it would be great if you could leave a review wherever you listen to our podcast.

You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don’t miss a minute.

This week's episode highlights the importance of continual growth and learning in the floral industry. Our guest, Pili, exemplifies this by consistently investing in her skills through workshops and collaborations with leading designers. She emphasizes the need for exploring new trends and refining techniques to perfect one’s craft.

A key theme in the conversation is Pili's ability to identify issues and opportunities, then rallying the community to fill those gaps. We dive into the flower market in Mexico City, where Pili shares fascinating insights, including the fact that the only outside flowers allowed in the country come from Holland. She stresses the importance of strong relationships with vendors and local farmers, emphasizing that business success is built on trust and partnerships.

For those working with florals in Mexico City and its surrounding areas, Pili offers her expertise and is available as a resource to assist with sourcing, cargo, logistics, and both flowers and supplies.

A deeply personal aspect of Pili’s journey involves her experience with cancer, which led her to start Flower House Mexico—a non-profit organization dedicated to raising funds for cancer charities. The unique workshop model at Flower House Mexico offers participants the chance to learn directly from floral designers in an intimate, hands-on setting over three days, diving deep into the creative and design process.

Lastly, Pili reminds listeners of the importance of self-care—listening to your body, resting when needed, and pursuing ideas that resonate deeply with you.

Takeaway: Keep investing in your growth, nurture relationships, and follow your passion—just like Pili does.

Thanks to Accent Decor for being a sponsor again this year. Visit AccentDecor.com and be inspired.

Learn more about today’s episode and all of our past guests by visiting TheFlowerPodcast.com.

Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more! If you have a minute, it would be great if you could leave a review wherever you listen to our podcast.

You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don’t miss a minute.

This week on The Flower Podcast our guest is Niki Irving, the owner and florist behind Flourish Flower Farm in Asheville, NC, where she grows a wide variety of flowers and foliage using sustainable methods. She creates beautiful, seasonal arrangements for weddings and events, leads classes and workshops on the farm, and offers fresh bouquets at her farmstand. Niki is also the author of the popular book Growing Flowers: Everything You Need to Know About Planting, Tending, Harvesting, and Arranging Beautiful Blooms, first published in 2021 with a new edition set to release in 2025.

In this episode, Niki shares her journey in building a successful flower business. She discusses the importance of attracting the right customers, streamlining services, and diversifying income through various initiatives. Niki also highlights the value of customer education, the benefits of reviewing profit margins, and the role of ASCFG in supporting flower farmers. Learn how Niki manages to balance work and life while creating a business that aligns with her passions and priorities.

Rooted Farmers is free for flower buyers, from consumers to all kinds of florists. Additionally, flower farmers can save $75 on either of the plans they offer by using the code TFP25 for that discount. Follow this link to Rooted Farmers.

Learn more about today’s episode and all of our past guests by visiting TheFlowerPodcast.com.

Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more!

You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don’t miss a minute.