What exactly is a financial plan—and why does it matter so much more than most people think? Priya Malani kicks off a new Q&A series by unpacking the real purpose of financial planning. It’s not about spreadsheets, restriction, or being “good with money”—it’s about building a life you’re excited to live, with your money fully aligned to support it. From practical strategies to wild-but-true client goals (hello, Toto toilets and vow renewals), this episode reveals how a plan can take you from winging it to feeling totally in control. Whether you’re flying solo or merging finances with a partner, it’s time to stop guessing and start designing a life that works for you.

Tune Into This Episode to Hear:

• Why a financial plan is more than just a spreadsheet—it’s a blueprint for your life

• Real (and hilarious) examples of what people are actually planning for

• How couples with different money habits get on the same page through shared goals

• Why it’s easier to make smart money moves when you know exactly what you’re working toward
  

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THE STUFF OUR LAWYERS WANT US TO SAY: Stash Wealth is a Registered Investment Advisor. Content presented is for informational and educational purposes only and is not intended to make an offer or solicitation for any specific securities product, service, or strategy. Consult with a qualified investment adviser (that's us) before implementing any strategy. Investing involves risk, including the loss of principal. Past performance does not guarantee future results. There…we said it.

For high-achieving 30-somethings, the word "rich" often feels loaded—tied to guilt, judgment, or outdated ideas of success.

Instead, Priya reframes the conversation around building wealth—not just in terms of money, but in terms of freedom, clarity, and intentional living. She unpacks why “rich” feels performative, while wealthy feels personal—and why that shift in mindset might be the key to finally feeling like your financial success fits.

Tune Into This Episode to Hear:

• Why “rich” feels cringe—and how the wealthy mindset offers something more meaningful.

• How growing up without money can shape your view of success (and make you flinch at the word “rich”).

• What it actually means to live well—not just look like you’re doing well.

• The difference between income and clarity—and why only one leads to real wealth.

Follow Priya Malani:

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THE STUFF OUR LAWYERS WANT US TO SAY: Stash Wealth is a Registered Investment Advisor. Content presented is for informational and educational purposes only and is not intended to make an offer or solicitation for any specific securities product, service, or strategy. Consult with a qualified investment adviser (that's us) before implementing any strategy. Investing involves risk, including the loss of principal. Past performance does not guarantee future results. There…we said it.

In this episode of The F Word, Priya Malani tackles the financial anxiety surrounding tariffs and market volatility—without the jargon. She draws a powerful parallel between lane-switching in traffic and panic-driven investing, reminding listeners that reaction isn’t always strategy.

Through real examples from 2008, COVID, and previous tariff scares, Priya breaks down why staying invested—especially during uncertain times—is the smartest long-term move. This isn’t about ignoring bad news. It’s about having a plan that’s built for it. If headlines are making you question your portfolio, this episode will help you pause, zoom out, and move forward with clarity.

Tune Into This Episode to Hear:

• Why reacting to market dips usually leaves you worse off

• The surprising story of who actually outperforms in the market (hint: it’s not the pros)

• What history teaches us about staying calm through crashes, tariffs, and chaos

• Three steps to take when headlines make you want to pull your money out

Follow Priya Malani:

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THE STUFF OUR LAWYERS WANT US TO SAY: Stash Wealth is a Registered Investment Advisor. Content presented is for informational and educational purposes only and is not intended to make an offer or solicitation for any specific securities product, service, or strategy. Consult with a qualified investment adviser (that's us) before implementing any strategy. Investing involves risk, including the loss of principal. Past performance does not guarantee future results. There…we said it.

In this episode, Priya Malani is joined by marital attorney Ian Steinberg for a candid conversation about prenups: what they are, what they aren’t, and why they matter more than you think. More than just legal protection, prenups are a tool for clarity, communication, and financial partnership. Especially when caregiving roles, debt, or business interests are involved. If you think prenups are only for the wealthy, this conversation will change your mind.

Priya and Ian break down the difference between marital and separate property, the risks of commingling assets, and how state laws can shape what happens in divorce if no agreement is in place.

Tune Into This Episode to Hear:

• • Why prenups aren’t just for rich people and how they protect both partners
  • The difference between marital and separate property (and how easily they get mixed)
  • How prenups can help safeguard caregiving roles, clarify debt, and reduce future conflict
  • What makes a prenup valid, and why timing and legal representation matter

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  Follow Priya Malani:

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  THE STUFF OUR LAWYERS WANT US TO SAY: Stash Wealth is a Registered Investment Advisor. Content presented is for informational and educational purposes only and is not intended to make an offer or solicitation for any specific securities product, service, or strategy. Consult with a qualified investment adviser (that's us) before implementing any strategy. Investing involves risk, including the loss of principal. Past performance does not guarantee future results. There…we said it.

Priya Malani shares the story of Ava and Matteo, a high-earning couple navigating the emotional side of merging their finances. Their journey reveals the deeper fears that often hold people back - like losing control, repeating family money mistakes, or simply not knowing where to start.

Through their experience, Priya explores how financial intimacy is built not by spreadsheets, but by trust, transparency, and communication. She offers practical steps for merging money with your partner, but more importantly, reframes the process as a tool for connection - not just logistics.

Tune Into This Episode to Hear:

• Why fear of merging finances usually has nothing to do with money.
• How hiding financial details can quietly erode closeness in your relationship.
• What Ava and Matteo got right—and wrong—when trying to combine their money.
• The small shifts that turn financial stress into a sense of shared purpose.

Follow Priya Malani:

LinkedIn | Instagram | Youtube | Stash Wealth

THE STUFF OUR LAWYERS WANT US TO SAY: Stash Wealth is a Registered Investment Advisor. Content presented is for informational and educational purposes only and is not intended to make an offer or solicitation for any specific securities product, service, or strategy. Consult with a qualified investment adviser (that's us) before implementing any strategy. Investing involves risk, including the loss of principal. Past performance does not guarantee future results. There…we said it.

Most couples default to splitting expenses in a way that feels fair—but is actually setting them up for financial tension. In this episode, Priya Malani breaks down the exact system couples should use to manage their money smoothly and effectively.

She debunks the most common (but flawed) approaches, like proportional expense splitting, and explains why a winning financial system is about teamwork, not keeping score. By the end, you’ll have a clear, actionable strategy to eliminate money stress, create financial security, and give both partners the freedom to spend without guilt.

Tune Into This Episode to Hear:

• Why splitting expenses “fairly” might actually be making things worse.
• The biggest money mistake high earners make in relationships—and how to fix it.
• How the right financial system gives both partners freedom and security.
• The simple setup that eliminates financial tension and lets you spend without guilt.

Follow Priya Malani:

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THE STUFF OUR LAWYERS WANT US TO SAY: Stash Wealth is a Registered Investment Advisor. Content presented is for informational and educational purposes only and is not intended to make an offer or solicitation for any specific securities product, service, or strategy. Consult with a qualified investment adviser (that's us) before implementing any strategy. Investing involves risk, including the loss of principal. Past performance does not guarantee future results. There…we said it.

Combining finances isn’t just about the numbers—it’s about working as a team. In this episode, Priya Malani unpacks how couples can approach money with a partnership mindset, leveraging each other’s strengths instead of battling over differences.

She breaks down why childhood money habits still shape your decisions, how to communicate without tension, and why a strong financial foundation starts with mindset—not micromanagement. Whether you're merging finances or just figuring out how to work together, this episode will help you build a winning approach that keeps both your money and your relationship thriving.

Tune Into This Episode to Hear:

• Why your childhood money lessons might be running the show and how to rewrite the script.

• The secret to avoiding financial fights by building a system that makes decisions for you.

• How to merge finances without losing control—or turning into your partner’s accountant.

• The surprisingly simple way to take the stress out of money so your relationship can thrive.

Follow Priya Malani:

LinkedIn | Instagram | Youtube | Stash Wealth

THE STUFF OUR LAWYERS WANT US TO SAY: Stash Wealth is a Registered Investment Advisor. Content presented is for informational and educational purposes only and is not intended to make an offer or solicitation for any specific securities product, service, or strategy. Consult with a qualified investment adviser (that's us) before implementing any strategy. Investing involves risk, including the loss of principal. Past performance does not guarantee future results. There…we said it.

House hunting can be exciting—but it’s also full of financial pitfalls that can catch even high earners off guard.

In this episode, Priya Malani breaks down the most common mistakes people make when buying a home, from the addictive cycle of browsing listings to the false confidence of bank pre-approval. She explains how emotional decision-making often leads buyers to stretch their budgets, the hidden costs that go beyond the mortgage, and why setting a realistic budget before you start looking is critical. The episode wraps up with a recap of key mistakes to avoid and how to make a home-buying decision that truly supports your financial future.

Tune into this episode to hear:

• How endless Zillow scrolling can warp your expectations and push you toward homes that don’t actually fit your budget.

• Why bank pre-approval doesn’t mean you can afford the home—and how to determine what you can really spend.

• The emotional traps that lead buyers to overspend and how to avoid financial regret.

• The hidden costs of homeownership that go beyond the mortgage and can take a serious toll on your finances.

Follow Priya Malani:

LinkedIn | Instagram | Youtube | Stash Wealth

THE STUFF OUR LAWYERS WANT US TO SAY: Stash Wealth is a Registered Investment Advisor. Content presented is for informational and educational purposes only and is not intended to make an offer or solicitation for any specific securities product, service, or strategy. Consult with a qualified investment adviser (that's us) before implementing any strategy. Investing involves risk, including the loss of principal. Past performance does not guarantee future results. There…we said it.