• The Entertainer's campaign focuses on our kids charming obsessions

  • Apr 5 2025
  • Length: 42 mins
  • Podcast

The Entertainer's campaign focuses on our kids charming obsessions

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  • Summary

  • With the observation that kids go really charmingly deep into their obsessions...and then drop them overnight, this toy store's first mass brand campaign needed to cut through with a distinct voice as awareness and consideration numbers were falling. I'm joined by Catherine Willoughby of Adam&EveDDB, London for the back story and a brilliant example of fast-track planning.

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