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The Donovan Digital Podcast

The Donovan Digital Podcast

By: Shawn Donovan
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The Donovan Digital Podcast explores marketing, messaging, and relationship-building strategies for companies in the AEC industry. Hosted by Shawn Donovan, each episode features expert insights to help you connect with architects, specifiers, and decision-makers with clarity and impact.

© 2025 The Donovan Digital Podcast
Economics Marketing Marketing & Sales
Episodes
  • Building a Business on Relationships, Reputation, and Results feat. Vinu Abraham from Intertek
    Jul 1 2025

    Welcome to Episode 6 of the Donovan Digital Podcast — where we explore real-world strategies to help building product and service companies in the AEC industry spark engagement, build brand authority, and earn the one thing that matters most: trust.

    In this episode, I sit down with Vinu Abraham, Vice President of Products & Environmental for Intertek’s Building & Construction Group. Vinu’s story is a masterclass in leadership, technical excellence, and the business of building trust. From his early days running the Hurricane Test Lab after Hurricane Andrew, to overseeing 1,000+ professionals and 22 labs worldwide for Intertek, Vinu shares how reliable relationships and honest guidance can fuel long-term success — even in the high-stakes world of product testing, certification, and compliance.

    We cover:
    ✅ The fascinating journey from Nigeria to Texas Tech to leading Intertek’s Building & Construction Group
    ✅ Lessons learned from launching Hurricane Test Lab in the wake of Andrew
    ✅ Why trust is the ultimate product manufacturers can deliver
    ✅ How honesty (even when it costs you business) builds lifelong clients
    ✅ What it takes to grow a global operation without losing sight of your roots

    If you're a manufacturer, architect, or AEC professional looking to understand how technical credibility and authentic relationships drive market success, this episode is for you.

    Thank you for watching! Let us know what you thought of this episode, or what you would like to see next!

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    54 mins
  • Bridging the Gap Between Architects and Manufacturers feat. Diana Darling from AN Media Group
    May 28 2025

    Welcome to Episode 5 of the Donovan Digital Podcast, where we explore strategies and insights that help architectural building product and service companies build brand awareness, spark engagement, and establish authority. In this episode, I'm joined by Diana Darling, President and Co-Founder of AN Media Group, publishers of The Architect’s Newspaper, AN Interior, Best of Design, and the organizers of Facades+ and CE Strong.

    Diana shares her journey from retail marketing to launching one of the AEC industry’s most influential media platforms. We discuss the real challenges and opportunities of bridging the gap between building product manufacturers and architects, and how curated events, continuing education, and great storytelling are at the heart of meaningful engagement.

    This episode covers:
    ✅ The founding story of AN Media Group and The Architect’s Newspaper
    ✅ The evolution and impact of the Facades+ symposium
    ✅ Creating meaningful engagement between brands and architects
    ✅ The value of continuing education (AIA credits, CE Strong)
    ✅ What it really takes to build trust with AEC professionals

    Whether you're an AEC marketer, manufacturer, or architect, Diana’s insights are a masterclass in how media and education can connect people, products, and projects.

    Thank you for watching! Let us know what you thought of this episode, or what you would like to see next!

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    34 mins
  • Winning the Long Game With SEO feat. Jeremy Bittle from JSB Collaborative
    May 22 2025

    Welcome to Episode 4 of the Donovan Digital Podcast, where we explore strategies and insights that help architectural building product and service companies build brand awareness, spark engagement, and establish authority. In this episode, I'm excited to welcome Jeremy Biddle of JSB Collaborative, an SEO expert with a fresh, Google-first approach to search engine optimization.

    Jeremy breaks down how modern SEO is far more than just chasing keywords. He dives into the importance of publishing quality information, using tools like Google Search Console to assess your website's equity, and embracing a strategic, long-term view of organic growth. This episode covers:
    ✅ The shift from keyword obsession to quality information management
    ✅ How to leverage Google Search Console and site health for sustainable SEO
    ✅ Distinguishing between SEO consulting and typical SEO services
    ✅ Strategies for long-term success in an ever-changing digital landscape

    Whether you're an AEC brand, a marketing professional, or simply looking to understand SEO beyond quick fixes, this conversation is packed with actionable insights that can transform your digital presence.




    Thank you for watching! Let us know what you thought of this episode, or what you would like to see next!

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    44 mins
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