The Digital Behaviour Podcast

By: Tom Bowden-Green and Hanne Knight
  • Summary

  • This is a podcast about human behaviour in the modern digital world. If you are interested in understanding what drives online behaviour, how we can measure this, and the impact of technology use on the wider world, please subscribe to this podcast. In each episode, Dr Hanne Knight and Dr Tom Bowden-Green discuss the latest academic research in this area and chat to guests about how and why an understanding of human behaviour in the digital world is important.

    © 2025 The Digital Behaviour Podcast
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Episodes
  • Digital marketing simulation with Louis Havriliuc
    Apr 12 2025

    Louis Havriliuc has created an amazing digital marketing simulation tool called Simbound. If you want to find out how to undertake an effective digital marketing campaign, Simbound is a great way to learn. The online platform allows learners to create a range of digital marketing tools and experiment with different techniques to understand their effectiveness.

    We discuss the aims and purpose of Simbound with Louis, and his plans to keep developing the tool to consider aspects such as ESG and the role of AI.

    You can connect with Louis on LinkedIn: https://www.linkedin.com/in/louisdoruhavriliuc/

    You can also find out more about Simbound on the website: https://www.simbound.com

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    19 mins
  • Social media content for TV shows, with Jenny Novitzky
    Feb 24 2025

    Jenny Novitzky makes social media content for some of the UK's top TV shows. Her work as a senior digital producer has included content for The Great British Bake Off, The Great British Sewing Bee, The Great Pottery Throw Down and The Piano. In fact, Jenny has appeared on more series of Bake Off than Mary Berry, Mel and Sue! The chances are, many of you have seen and engaged with Jenny's content.

    We chat to Jenny about the importance of adjusting content to different platforms, second screen viewing, and the chaos internet among other topics!

    You can connect with Jenny on LinkedIn: https://www.linkedin.com/in/jenny-novitzky-b4952b2b/

    You can also find out more about her work on her website: https://www.jennynovitzky.co.uk/

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    34 mins
  • Building (and selling) a digital marketing agency with Jon Payne
    Jan 15 2025

    We chat with Jon Payne, an entrepreneur in the world of digital marketing. Jon wears various hats, including being the founder of the successful Bristol agency Noisy Little Monkey, a RevOps freelance consultant, the former host of the popular Digital Gaggle events, and now one of the driving forces behind Building Brands. Jon shares some of the lessons he's learned over the years, as well as discussing the origin and growth of Building Brands. He also tells us what RevOps is!

    You can connect with Jon here: https://www.linkedin.com/in/mrjonpayne/

    And visit Building Brands here: https://www.building-brands.co.uk/

    You can contact Hanne at Hanne.Knight@plymouth.ac.uk and Tom at Tom.Bowden-Green@uwe.ac.uk

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    42 mins
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