• The Dark Arts of Wine Marketing (and Some Rose)

  • Apr 1 2025
  • Length: 22 mins
  • Podcast

The Dark Arts of Wine Marketing (and Some Rose)

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  • Summary

  • In this episode of After Wine School, Keith Wallace and Alana Zerbe delve into the intricacies of wine marketing, revealing how industry insiders are influenced and how certain wines become popular. They reminisce about an influential cruise promoting Rosé and recount a memorable trip to Paso Robles. They also conduct a detailed tasting of a Rosé de Provence, exploring its characteristics and potential food pairings. The episode ends with practical advice for those interested in joining the wine trade and enjoying its unique perks. Don't forget to subscribe and share the love of wine.

    00:00 Introduction to After Wine School

    00:41 Today's Topic: The Dark Arts of Wine Marketing

    00:59 Wine Tasting: Rosé de Provence

    01:37 Reintroduction and Sponsor Shoutout

    03:08 The Wine Cruise Experience

    05:16 The Rosé Revolution

    06:52 Marketing Strategies in the Wine Trade

    13:20 Wine Tasting: Rosé

    17:08 Pairing Rosé with Food

    19:50 Conclusion and Final Thoughts
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