Joining us this week is Erin Solis, Sr. Vice President with Square One Systems and their Coyote Vision Group, one of the most influential 20 groups in the industry. Erin works directly with some of the top-performing organizations in the business, helping drive collaboration, accountability, and operational excellence.

We’ll be talking about what truly separates great shops from the rest, the role peer groups can play in sharpening performance, and how any shop—regardless of size—can adopt best practices from the industry’s elite. Let’s get into it.

This episode is brought to you by Hunter Engineering

Considering getting into the ADAS calibrations business? Then consider visiting Hunter Engineering’s centralized ADAS Information Hub learning resource and take advantage of a large library of easy-to-digest videos, insightful articles, interactive training modules, educational tools and much more, covering all aspects of the business of calibration. The ADAS calibrations market is large and getting larger.

When you’re ready to get going, your road to ADAS success begins at https://www.hunter.com/adas-equipment/adas-calibration-tools

Joining the podcast today is Micki Woods, founder of Micki Woods Marketing, host of the popular Body Bangin’ Podcast, and one of the industry’s most recognized voices when it comes to helping collision centers develop high-impact marketing strategies.

From building a local brand that stands out, to effectively reaching your ideal customers, Micki brings practical, proven insight for shops of all sizes—especially those trying to compete with national consolidators.

Connect with Micki: https://collisioncentermarketing.com/

Joining us for this episode are Josh and Michelle Fuller, fourth-generation leaders of the 111-year-old Fuller’s Collision Center. In a time when consolidation is reshaping the industry, the Fullers have doubled down on what makes their business strong—clarity of vision, marketing with purpose, and strategic planning through the lens of long-term value creation.

We’ll talk about how they’ve built and maintained a powerful family business, how they think about specialization and branding, and how they’re using tools like ADAS and exit planning strategy to set the stage for future growth.

Let’s get into it.

Joining us for this episode is Steve Trapp, a collision industry veteran. During this conversation, Steve shares how independent operators can take full control of their marketing—before they ever spend a dime. From CRM-driven outreach and upsell opportunities to referral strategies and partnerships with insurers and agents, we’ll break down the fundamentals of smart, scalable, and affordable shop marketing.

Hope hope you enjoy the show!

Joining us for this episode is Leanne Jefferies, Vice President of Strategic Accounts at OEC. Leanne has been on the front lines of OEM certification for years and brings a unique perspective on how shops can not only achieve certification—but truly leverage it as a strategic business advantage.

We’ll talk about how certifications have expanded from luxury-only to mainstream, how they’re adapting for the EV era, what the investment and ROI really look like, and how certified shops can better serve consumers, insurers, and their own teams.

Connect with Leanne:

Social: https://www.linkedin.com/in/leannejefferies/

OEC’s Certified Repair Network (CRN):

https://oeconnection.com/products/oec-certified-repair-network/

Collision Performance Network (CPN):

https://oeconnection.com/products/cpn/

Canadian OEM Certification – Certified Collision Care:

https://certifiedcollisioncare.ca//canada

Electric Vehicle Handling Qualified (EVHQ):

https://oeconnection.com/products/evhq/

CRN Coaching:

https://oeconnection.com/products/quality-coaching/

This episode is sponsored by: asTech

asTech is dedicated to safety, precision, and innovation in vehicle diagnostics. With industry-leading scanning and calibration solutions, asTech ensures every repair meets OEM standards, enhancing safety and customer satisfaction. Continuously testing and scanning new vehicles, asTech refines its technology to stay ahead of modern repair challenges. A tool stack covering 40+ brands and a network of 400+ ASE and I-CAR certified technicians provide fast, accurate diagnostics that maximize efficiency. asTech—driven by precision, powered by safety.

Visit https://astech.com/ today or call 1-888-486-1166.

Today's guest is Liz Stein, Vice President of Strategic Initiatives at Certified Collision Group, one of the largest networks of independent, OEM-certified repairers in the country. CCG is known for helping its members obtain, maintain, and—critically—maximize the value of their certifications.

During our conversation, we’ll dig into how CCG supports shops in building a certification game plan, what independent operators can learn from that approach, and how certification can be much more than a credential—it can be a driver of long-term business growth.

Connect with Liz:

Social: https://www.linkedin.com/in/elizabeth-stein-77412850/

Website: https://certifiedcg.com/https://certifiedcg.com/

This episode is sponsored by: asTech

asTech is dedicated to safety, precision, and innovation in vehicle diagnostics. With industry-leading scanning and calibration solutions, asTech ensures every repair meets OEM standards, enhancing safety and customer satisfaction. Continuously testing and scanning new vehicles, asTech refines its technology to stay ahead of modern repair challenges. A tool stack covering 40+ brands and a network of 400+ ASE and I-CAR certified technicians provide fast, accurate diagnostics that maximize efficiency. asTech—driven by precision, powered by safety.

Visit https://astech.com/ today or call 1-888-486-1166.

Joining us for this episode are Christian Ruecker and Gabriel Morley from DEKRA, one of the most trusted names in certification and inspection across the globe. In this episode, we’ll unpack what it really takes to pursue and maintain OE certifications, what makes BMW’s process so unique, and how to evaluate the ROI of certification—especially for high-volume brands. If you’re considering OE certification or want to improve how you leverage the ones you already have, this one’s for you.

Connect with Gabriel & Christian:

gabriel.morley@dekra.com

christian.ruecker@dekra.com

This episode is sponsored by: asTech

asTech is dedicated to safety, precision, and innovation in vehicle diagnostics. With industry-leading scanning and calibration solutions, asTech ensures every repair meets OEM standards, enhancing safety and customer satisfaction. Continuously testing and scanning new vehicles, asTech refines its technology to stay ahead of modern repair challenges. A tool stack covering 40+ brands and a network of 400+ ASE and I-CAR certified technicians provide fast, accurate diagnostics that maximize efficiency. asTech—driven by precision, powered by safety.

Visit https://astech.com/ today or call 1-888-486-1166.