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The Chingona Chair

The Chingona Chair

By: The Chingona Collective
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About this listen

Latinos are driving the economy. The Chingona Chair teaches brands to connect and profit with culturally-rooted strategies, not clichés. Hosted by three Latina founders with decades of experience in brand marketing, corporate strategy, retail execution, and consumer insights, we highlight what companies are doing right and where they're missing the mark with Latino consumers—and why it matters to the bottom line.

2024
Economics Social Sciences
Episodes
  • Latinos in AI: Powering Innovation, Demanding Investment
    Jul 2 2025

    In this episode of The Chingona Chair, hosts Lilia Arroyo Flores, Diana Leza Sheehan, and Alex Garza sit down with tech leader and investor David Olivencia, CEO and General Partner of Angeles Investors and Ventures. Together, they unpack one of the most urgent and overlooked conversations in tech: the role of Latinos in shaping the future of AI.

    From early adoption to entrepreneurial innovation, Latinos are not just using AI—we’re driving it. So why are we still being left out of the funding conversation?

    Tune in as we explore:

    • How Latino consumers and entrepreneurs are embracing AI in surprising and powerful ways
    • The systemic blind spots keeping Latino-led ventures underfunded
    • What investors are missing—and what Latino founders must do to break through
    • The critical role of representation in AI development, corporate boards, and beyond

    This episode is a rallying cry for visibility, investment, and cultural relevance in the age of AI. If you're building, investing, or just curious about the future of tech and equity—this one’s for you.

    🔗 Follow us @TheChingonaChair for more bold conversations at the intersection of culture, business, and strategy.

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    34 mins
  • White Sox Mexican Heritage Night: Celebrating Culture and Community in Sports
    Jun 12 2025

    Welcome back to the Chingona Chair — where we celebrate culture, community, and chingona voices making an impact.

    In this episode, we’re talking all things Mexican Heritage Night with the Chicago White Sox — a powerful example of how brands can drive real business impact by authentically engaging Latino communities.

    Our guest, Roxy Delgado of Marketing Rox, shares how the White Sox are building long-term loyalty through cultural celebration, co-creation, and listening to their fans. It’s a conversation about pride, purpose, and why authenticity in marketing matters more than ever.

    #ChingonaChair #NewEpisode #LatinaVoices #MexicanHeritageNight #ChicagoWhiteSox #MLB #LatinoHeritage #WhiteSox #LittleVillage

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    39 mins
  • The Latino Freeze: Privilege, Fatigue & The Long Game
    May 29 2025

    In part 3 of our Latino Freeze series, we unpack the tough stuff—who gets left out of boycotts, how fatigue threatens momentum, and what brands need to do if they’re serious about earning Latino trust. No fluff. No filters. Just strategy, stakes, and straight talk.

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    37 mins
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