In this episode of the Cheer Biz Podcast, Dan Cotton broadcasts from his brand-new studio and facility to share critical insights on how to make the most of your gym space. Fresh off the road from summer camps and conferences, Dan reflects on the early challenges of adapting to a larger building that—surprisingly—felt more cramped than expected. From scheduling mishaps to underutilized floor space and equipment overload, Dan breaks down three major takeaways: choreographing your gym schedule, analyzing your layout with a critical eye, and investing in the right equipment. Whether you're in a brand-new building or trying to optimize your current setup, this episode is packed with practical advice to help your gym run more efficiently and profitably.

In this episode of the Cheer Biz Podcast, host Dan Cotton dives into the newly released details about the ProCheer League. Recording from his new studio after a phenomenal conference in Dallas, Dan shares his candid thoughts on the structure, leadership, and execution of this new venture by Varsity. From excitement about the professional step forward for the sport to serious concerns about gym affiliations, athlete eligibility, and long-term vision, Dan delivers a passionate and unfiltered take. If you're curious about what ProCheer could mean for the future of all-star cheerleading, this is an episode you don’t want to miss.

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Amy Bay and Heath Methlie from Team Butter, sponsors of the upcoming conference in Dallas. Team Butter is a virtual fundraising platform built by people who get the cheer world—from coaching to gym ownership to the constant hustle of raising funds. Amy and Heath share their personal journeys in the cheer and dance industries, explain why they’re passionate about making fundraising smooth and stress-free, and break down how Team Butter's innovative, hands-off system helps gyms raise serious money without the traditional headaches. From cookie dough and popcorn to digital coupons and pet treats, Team Butter brings fresh options—and major results. Tune in to learn how your gym can fundraise smarter, not harder.

It's not just better with butter—it’s easier too.