If you’ve ever forgotten about a job, left your U-Haul door open when driving or gotten robbed at an installation… you’re going to relate to what Rachel shares in this episode! She and I talk about some of our worst installations to date and, more importantly, how we handled them and kept moving forward.

Even though the topic feels negative, Rachel and I couldn’t help but laugh our way through this episode as we commiserate in things that only balloon professionals would understand.

Before we dive into the hilarity, Rachel offers some tips for those managing their full-time jobs alongside their balloon business, including customer management, time management, boundaries and product offerings.

Then we get into it. Hear about her forgotten job and the absolute scramble to make it happen… tons of broken bases on her first 5-digit job… balloon bags flying across the highway… and stolen bags with hundreds of dollars of equipment inside.

I chime in with my related stories, too, and we wrap up by sharing some final thoughts about how to turn crazy things like these into learning opportunities.

I’m so grateful to Rachel for being willing to come on the show to talk about the kinds of mistakes that we all make… or almost certainly will make.

In the UGlu Hotline, hear about one of my favorite inventory tips to date!

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

@evansvilleballooncompany

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Gemar USA

Stay Booked

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

Balloon Boss Mastermind & Summit

- - - -

On the Bright Side (Apple) On the Bright Side (Patreon)

50 Ideas for Email Marketing | Join the Bright Balloon email list

Courses

@thebrightballoon

The Bright Balloon on YouTube

If you’ve ever wondered what it’s like working with and attracting high-end clients, this episode is for you! Chris of Balloon Design Studio shares with us how he goes after the big jobs, his pricing and more.

Before we get into those details, hear about his first balloon arch job he did in the sixth grade! He continued running his business through college, then eventually knew it was time to dive into his dream of doing balloons full-time.

Now, he loves tackling new design and installation challenges with mostly every job he does in New York City for his high-end clients. We’ll hear about his:

• networking approach
• branding plans
• marketing strategy
• why he wants to be known for having the highest prices
• when he hires extra hands
• and how / when he actually locks in these clients.

Then in the UGlu Hotline, hear why one listener suggests having everything in your shop on wheels.

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

@balloondesignstudio

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Gemar USA

Stay Booked

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

Balloon Boss Mastermind & Summit

Glow Retreat Waitlist

- - - -

On the Bright Side (Apple) On the Bright Side (Patreon)

50 Ideas for Email Marketing | Join the Bright Balloon email list

Courses

@thebrightballoon

The Bright Balloon on YouTube

In this episode I’m learning from Tracy of Joyful Party Co. (formerly From Me 2 You Creations) about what it’s like to rebrand after being in business for almost 20 years. She shares with us everything that was involved in the process, including the financial impact it had.

Learn about the services her original business started with, how her initial run with balloons was stopped short, how eventually her balloon business was propelled forward and how many aspects are now part of Joyful Party Co.

Then we dig into the specifics of the rebrand. We’ll hear about what compelled her to go through the process, how it was stalled and how eventually she knew she had to do it. She also shares an awesome AI prompt that helped her fully develop Joyful Party Co.

Tracy goes on to mention how the rebrand impacted her banking, taxes, website and domains, social media, physical assets like shirts and signs, logins with distributors, etc… and how it was all worth it in the end.

And in the UGlu Hotline, hear one listener’s tip on what they wish they would have known earlier.

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Ep. 207 - Family business and rebranding | Delloons

@joyfulparty.co

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Gemar USA

Stay Booked

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

Balloon Boss Mastermind & Summit

Glow Retreat Waitlist

- - - -

On the Bright Side (Apple) On the Bright Side (Patreon)

50 Ideas for Email Marketing | Join the Bright Balloon email list

Courses

@thebrightballoon

The Bright Balloon on YouTube