• The Bigger Picture with Tracy Yates

  • By: Tracy Yates
  • Podcast

The Bigger Picture with Tracy Yates

By: Tracy Yates
  • Summary

  • Does the cookie-cutter approach to business and success feel painfully outdated? Are you searching for future-proof ways to lead, create, and succeed—ones that match the boldness of your vision? If you’re here, you’re likely not just building a business; you’re designing a legacy and shaping a movement. But following conventional methods stifles your genius, and strategies aren’t enough to bring your vision to life. I’m Tracy Yates, a visionary leader, 8-figure founder and trusted partner to innovative companies and visionary leaders. For over two decades, I’ve partnered with the world’s leading brands and trailblazers to realize exponential growth, elevate their influence, and redefine how success is created. The Bigger Picture is where bold ideas meet actionable wisdom, proving exponential results aren't just possible—they're predictable when you crack the code. Through paradigm-expanding conversations, we explore leading edge approaches to leadership, innovation, and building a meaningful legacy. If you’re ready to break free from traditional thinking and synchronize your work with the future you’re here to create, welcome to The Bigger Picture. Website: https://tracy-yates.com/ Instagram: https://www.instagram.com/iamtracyyates/?hl=en LinkedIn: https://www.linkedin.com/in/tracy-yates/
    Copyright 2025 Tracy Yates
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Episodes
  • Building a Billion Dollar Brand : The Authenticity Advantage with Kim Wileman
    Mar 25 2025

    In this episode, we dive into the journey of Kim Wileman, co-founder and CEO of No Makeup Makeup.

    Kim shares her extensive background in the beauty industry, including her pivotal decision to start her own successful company, Gala Beauty.

    She discusses the foundations of No Makeup, built alongside business partner Victoria Jackson, and the philosophy of authenticity that drives the brand.

    Kim emphasizes the importance of trust, deep connections, and modernized, cruelty-free products that meet contemporary beauty standards. She also reveals her leadership strategies, balancing intuition with effective decision-making, while fostering a mission-driven team culture that aligns with the authentic values of the brand.

    Listen to how Kim and her team have achieved rapid success by putting the customer's needs first and embracing simplicity in their approach.

    Episode highlights:

    01:09 Kim's Journey in the Beauty Industry

    02:57 The Birth of No Makeup

    04:13 Innovating with Modern Foundations

    06:04 The Philosophy Behind No Makeup

    09:14 Leadership and Team Dynamics

    14:47 Embracing Simplicity and Authenticity

    17:15 Challenges and Successes in Marketing

    30:20 Conclusion and Final Thoughts

    About the guest:

    Kim Wileman, Co-Founder/CEO of No Makeup Makeup is building a billion dollar brand by redefining beauty. As an award-winning leader in the beauty industry and seasoned entrepreneur she continues to play a pivotal role in shaping the narrative, that authenticity and simplicity are indeed beautiful.

    Resources mentioned:

    https://nomakeupmakeup.com/

    https://kimwileman.com

    Landing here is no coincidence.

    You’re not only a founder, leader or change maker, you’re drawn to actualize the extraordinary in your work and in yourself.

    You have explored coaching, soaked up wisdom from personal development and leadership books, and meditated with your Shaman. As you’ve progressed on your journey, there’s fewer and fewer spaces that can expand you, your business and your wealth. You know you’re called to go even further, to reach even greater heights.

    This is beyond coaching. It’s beyond endless self improvement. It’s where you achieve what others label as impossible.

    Click or tap here to work with me on a one-to-one basis!

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    31 mins
  • Creative Eats Conformity for Breakfast, Lunch, Dinner and the Midnight Snack
    Mar 18 2025

    This episode emphasizes the importance of creativity in overcoming business challenges and achieving innovation. It discusses how conventional methods often trap visionary leaders and entrepreneurs in repetitive cycles with minimal gains.

    Instead, a creative approach can reveal new opportunities, business models, and revenue streams. Examples of successful creative solutions and the pitfalls of conforming are provided, alongside actionable advice on how to integrate creativity into everyday business decisions.

    Episode highlights:

    01:02 The Struggle Between Conformity and Creativity

    03:22 The Power of Creativity Over Conventional Strategies

    06:36 Real-World Examples of Creative Solutions

    08:01 The Hidden Costs of Conformity

    10:01 Embracing Creativity for Unprecedented Results

    10:36 Conclusion and Next Steps

    Landing here is no coincidence.

    You’re not only a founder, leader or change maker, you’re drawn to actualize the extraordinary in your work and in yourself.

    You have explored coaching, soaked up wisdom from personal development and leadership books, and meditated with your Shaman. As you’ve progressed on your journey, there’s fewer and fewer spaces that can expand you, your business and your wealth. You know you’re called to go even further, to reach even greater heights.

    This is beyond coaching. It’s beyond endless self improvement. It’s where you achieve what others label as impossible.

    Click or tap here to work with me on a one-to-one basis!

    

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    11 mins
  • The Future of Flow: Human Power as Currency with Special Guest Suzan Brown
    Mar 11 2025

    In this episode, Tracy welcomes her friend, client, and visionary founder Suzan Brown to discuss groundbreaking innovations that go beyond current thought.

    Suzan introduces her two major inventions: the 'Soul Compass,' which measures human alignment and flow, and 'Token of Me,' a new form of currency powered by human performance and well-being. She shares her journey from her early days working with Steve Jobs at Apple to pioneering multiple successful startups.

    The discussion delves into the philosophy of true power, divine timing, and the importance of enjoying the process.

    Together, Tracy and Suzan explore how aligning with our true selves not only enhances personal joy but also creates immense value for the world.

    Episode highlights:

    01:01 Susan's Visionary Innovations

    03:42 The Concept of True Power

    07:25 Susan's Journey and Achievements

    10:56 The Role of Divine Timing

    13:27 Embracing Joy and Flow in Business

    25:18 Final Thoughts and Conclusion

    About the guest:

    Suzan Brown is the Visionary Founder of Ring True + Token of Me revolutionizing the wellness technology landscape. As a serial entrepreneur pioneering real time health biometrics, she's spent decades innovating in the technology, human potential and health industries enhancing how people live and perform.

    Resources mentioned:

    Ring True + Token of Me

    Landing here is no coincidence.

    You’re not only a founder, leader or change maker, you’re drawn to actualize the extraordinary in your work and in yourself.

    You have explored coaching, soaked up wisdom from personal development and leadership books, and meditated with your Shaman. As you’ve progressed on your journey, there’s fewer and fewer spaces that can expand you, your business and your wealth. You know you’re called to go even further, to reach even greater heights.

    This is beyond coaching. It’s beyond endless self improvement. It’s where you achieve what others label as impossible.

    Click or tap here to work with me on a one-to-one basis!

    Show more Show less
    29 mins
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