This episode of The Art of Entrepreneurship is for anyone who’s relied on customer feedback or survey data but still felt like they were missing the full picture.

My guests today are Holland Martini and Maria Vorovich, co-founders of GoodQues, the “anti-research” research company that’s turning the industry on its head. Maria and Holland share how they approach data differently—from rethinking survey design to ditching sterile, robotic language in favor of human conversations. We talk about creative ways to surface true consumer sentiment (like writing a eulogy for your favorite brand), how to ask better questions, and why outdated data can be more harmful than helpful.

Make sure you tune in for fresh ideas on asking better questions, collecting honest insights, and finding data that actually drives smart decisions.

Holland Martini is redefining the role of research in business, proving that data without creativity is just numbers on a page. One of the forces behind the “anti-research” research company, she has spent her career quantifying consumer perspectives—but her real mission is to infuse the field with emotional intelligence and human insight. A sought-after speaker at FastCompany, Social Media Week, and beyond, Holland challenges traditional thinking, advocating for a more empathetic and creative approach to data.

Since co-founding the “anti-research” research company GoodQues in 2019, Maria has made it her mission to push the boundaries of consumer insights practices. And she’s succeeded, pioneering new approaches to research design (think: meditation) and new forms of research outputs (think: stories instead of statistics). Named one of the fastest growing companies in the U.S. by Inc Magazine in 2023, and top global market research company in 2020 and 2021 by the StartupPill, GoodQues partners with loyal clients such as P&G, PepsiCo, Adobe, Pernod Ricard and more to fuel their audience understanding.

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• Podcast: Finding your winning zone w/ Stephanie Roland, Accelity Brand & Marketing Director
• Podcast: Why you need an ideal customer profile—and how to make one
• Podcast: They Ask, You Answer: a content strategy that actually works w/ author and serial entrepreneur Marcus Sheridan

💡 Submit your topics for the podcast: https://www.jackiehermes.com/connect

👋 Learn more about the podcast: ​​www.jackiehermes.com/podcast

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This episode of The Art of Entrepreneurship is for anyone who feels like their own habits might be getting in the way of their success.

From overanalyzing and underpreparing to blaming others and letting fear call the shots, I’m walking through 10 bad habits that I’ve seen (because I’ve committed them myself!) that can hold you back at work and in life.

Make sure you tune in for a candid look at how to identify and start addressing these habits, plus tips for showing up as your best self—without burning out in the process.

• Podcast: Do you take care of yourself? No, really?
• Podcast: FEAR = False Expectations Appearing Real
• Podcast: Apologize only when you need to—the why & how

💡 Submit your topics for the podcast: https://www.jackiehermes.com/connect

👋 Learn more about the podcast: ​​www.jackiehermes.com/podcast

⭐️ Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!

💛 Production support is provided by Accelity, a full-service marketing agency for bold people growing bold companies.

✉️ Hit me up!

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This episode of The Art of Entrepreneurship is for anyone who’s struggling to get their brand to stand out in a sea of sameness—and wants to build something that actually resonates.

My guest today is Stephanie Roland, Accelity’s Brand & Marketing Director. Stephanie and I discuss how to identify your buyer personas, map the buyer’s journey, conduct stakeholder interviews, and find the “winning zone” that sets your brand apart from competitors. We also talk about why most brand messaging sounds the same—and how to fix it.

Make sure you tune in for practical tips on positioning your company, developing messaging that matters, and building a brand strategy that drives real results.

Stephanie is the Brand and Marketing Director at Accelity, specializing in brand strategy. She’s partnered with clients across non‑profit, B2C, and B2B sectors, and most of her B2B work—until recently—focused on B2B SaaS. Her core focuses include brand strategy, content strategy and advertising strategy, ensuring every campaign tells a compelling story and delivers results.

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• Podcast: Crafting a strategic marketing blueprint w/ Michael Ray and Stephanie Roland, lead strategists at Accelity (Pt. 1)
• Podcast: Why (and when) to rebrand your business w/ Abby Bruckner & Michelle Breen, lead creatives at Accelity (Pt.1)
• Podcast: Stop chasing your ideal customers: make them come to you w/ SHFT Founder & Senior Strategist Jason Vana

💡 Submit your topics for the podcast: https://www.jackiehermes.com/connect

👋 Learn more about the podcast: ​​www.jackiehermes.com/podcast

⭐️ Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!

💛 Production support is provided by Accelity, a full-service marketing agency for bold people growing bold companies.

✉️ Hit me up!

LinkedIn

Instagram

TikTok

Website