Stop treating your website like a brochure! Most businesses invest heavily in content creation but fail to evolve their website based on real customer conversations. Meanwhile, they're spending countless hours on social media and sales outreach without leveraging those insights to improve their most valuable digital asset.

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

In this episode of The Agency Hour, Troy Dean sits down with Simon Kelly, CEO and Head of Growth at SGD, to explore how to transform your website from a static brochure into a powerful sales asset that gains value over time.

You'll discover:

• Why your website is the only platform you truly control in a digital landscape
• How to incorporate sales conversation insights into your website content
• The importance of focusing on bottom-of-funnel content for maximum ROI
• Why consistency and "mastering the mundane" beats chasing marketing tricks
• Practical tips for creating one high-impact piece of content weekly

The most successful agencies aren't looking for marketing shortcuts—they're systematically improving their websites based on real customer interactions, building a valuable asset that works for them 24/7.

What You'll Learn

• Website as an Asset vs. Brochure - Most businesses treat their website like a static brochure instead of a dynamic sales tool that gains value over time through continuous improvement.
• Focus on Bottom-of-Funnel Content - Target the 5% of prospects ready to buy rather than the 95% who aren't ready; this provides the highest ROI for your content efforts.
• Accurate Business Representation - Your website must first accurately represent what your business does before any other improvements can be effective.
• Content Creation Strategy - Commit to creating one high-quality piece of content weekly that addresses common questions, shifts beliefs, and includes a call to action.
• Multiple Marketing Channels - Don't rely on a single platform; use at least two channels (LinkedIn and YouTube recommended for B2B) to protect against platform changes.
• Website as the Mothership - Use social platforms to attract attention but always direct traffic back to your website where you control the user experience and conversion process.
• Practical Action Item - Update your FAQs and process pages based on questions that arise in sales calls to preemptively address objections for future prospects.

Handy Links:

MavCon - https://mvrx.link/mavcon
Simon’s Web Design Process - https://sgd.com.au/our-web-design-process/
Simon’s Paid Discovery Page -

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

In this episode, Troy Dean sits down with Simon Kelly, CEO and Head of Growth at Seriously Good Design, to explore the powerful concept of content assets. They discuss how to transform your existing content into revenue-generating machines, why most businesses are sitting on untapped gold mines of valuable assets, and the critical difference between creating "content" versus building "content assets." Simon shares practical examples from his own agency success while Troy reveals the content asset strategy that built his entire business.

If you're tired of creating content that gets fleeting attention but doesn't drive revenue, this episode reveals exactly how to build and leverage content assets that create real business growth and client value.

What You'll Learn

• The Critical Difference Between Content and Content Assets – Why most content disappears while assets keep generating value
• How to Transform Your Agency Knowledge Into Sellable Assets – Practical examples from real agencies
• The "Sell Your Sawdust" Strategy – How to monetize the byproducts of your everyday work
• Why Most Agencies Miss Revenue Opportunities – The hidden assets you already have but aren't leveraging
• Low-Ticket Funnel Secrets – How to use small purchases to create high-ticket clients
• Creating a Content Asset Ecosystem – Building assets for each stage of your customer journey
• The Personalization Premium – Why clients will pay top dollar for personalized insights

Handy Links:

MavCon - https://mvrx.link/mavcon
Simon’s Web Design Process - https://sgd.com.au/our-web-design-process/
Simon’s Paid Discovery Page - https://sgd.com.au/digital-strategy-workshop/
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com

Follow us on the socials:

YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Welcome back to The Agency Hour podcast, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

In this episode, Johnny Flash welcomes Kasper Sierlev, Chief Creative Officer at ZITE, all the way from Copenhagen, Denmark. They dive deep into the evolving relationship between in-house marketing teams and external agencies, unpacking surprising insights from Zite's in-house Marketing Barometer report that surveyed over 1,000 marketing professionals.

Discover how the creative landscape is shifting, why collaboration is replacing the traditional agency model, and how to position your agency as an essential partner rather than just a vendor. Plus, learn why treating your own agency like a client could be the key to unlocking long-term growth with your clients.

What You'll Learn:

• The Rise of In-House Creative Teams - Understand how 65-70% of companies now have some form of in-house agency and what this means for external agencies
• The Collaboration Advantage - Learn why sitting together with clients to develop ideas creates stronger buy-in than the traditional "big reveal" approach
• Quality Over Quantity - Discover why creating fewer but more impactful creative pieces is becoming essential in an AI-saturated content landscape
• Building Long-Term Client Relationships - Practical strategies for maintaining valuable client partnerships through measurement, recognition, and collaboration
• Marketing Your Own Agency - How to overcome the common challenge of neglecting your own marketing while serving clients
• The Future of Creativity - Why real-world experiences and genuine creativity will stand out in an AI-dominated future

Handy Links:

Kasper Linkedin - https://www.linkedin.com/in/kaspersierslev/?originalSubdomain=dk
ZITE website - https://zite.agency
The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com

Follow us on the socials:

YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue.

In this episode, Max Jeffcote and Simon Kelly dive into the art of content leverage for agency growth. Learn how to transform your expertise into powerful content assets that build authority and drive conversions. Whether you're struggling with content creation or overwhelmed by platform changes, you'll discover a practical framework for creating, repurposing, and distributing content that actually moves the needle for your business.

If you want to stop creating "landfill content" that nobody remembers and start building valuable assets that generate leads and sales, this episode is packed with actionable insights you can implement immediately.

What You'll Learn:

• Why "Rented" vs "Owned" Assets Matter - How platform changes can destroy your marketing overnight

• The Content Leverage Framework - Turn long-form content into multiple high-value pieces

• How to Stand Out Without Overproducing - Why "less is more" beats trendy editing styles

• The Platform-Specific Strategy - Tailor your content for maximum impact on each channel

• Converting Content Into Sales - Create assets that directly support your sales process

• The Polarization Principle - Why "wallpaper content" fails and how to create memorable impressions

• Building Your Email List - The most valuable owned asset you can develop

Handy Links:

The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com

Follow us on the socials:

YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

In this episode, Troy Dean and Simon Kelly, CEO and Head of Growth at Seriously Good Design, dive deep into actionable strategies for agency growth. They unpack powerful concepts from the Mavericks Club training, reveal untapped revenue potential within existing client bases, and break down how focusing on the right indicators can lead to predictable, sustainable growth. Plus, they explore how to manage a team mindset to ensure a positive and rewarding work environment.

If you're looking to understand the critical difference between leading and lagging indicators, and how to leverage them for your agency's success, this episode is essential listening.

What You’ll Discover in This Episode:

• Leading vs. Lagging Indicators Defined – Understand the difference and why it matters.
• Why Focusing on Lagging Indicators Can Be Detrimental – The trap of revenue focus and weight loss goals.
• The Power of Leading Indicators – Actions and activities that drive results.
• How to Identify Leading Indicators in Your Agency – Practical examples and strategies.
• The "No Leads" Embargo- Reframing how to view leads.
• Client Management – Setting expectations around leading vs. lagging indicators.
• Team Motivation – Keeping your team focused even when results are delayed.
• The Importance of Vision – Aligning your team around a purpose bigger than metrics.
• Rewarding the Right Behaviors – Incentivizing leading indicator completion.
• The Power of "Because"- Explaining the why behind the task.
• The Element of Surprise- How to reward the team.
• The Roger Federer Mindset – Staying present and focused on the process.
• Avoiding Comparison – Focusing on your own progress, not others' highlight reels.
• SGD's success story- How they achieved their best month ever.

Handy Links:

The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com

Follow us on the socials:

YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In a sudden move, DigitalOcean has shut down UGURUS, leaving many digital agency owners feeling lost and abandoned. In this special episode of the Agency Hour podcast, Troy Dean acknowledges the incredible impact UGURUS founder Brent Weaver had on the agency world and offers condolences to those affected.

Troy shares the history of UGURUS and its parallel journey with WP Elevation (now Agency Mavericks), highlighting their pioneering roles in the agency coaching space. He expresses his disappointment in DigitalOcean's handling of the shutdown and extends a heartfelt invitation to former UGURUS members to find a new home at Agency Mavericks.

What You'll Discover:

• The history and impact of Ugurus and WP Elevation/Agency Mavericks.
• Why DigitalOcean's decision is seen as detrimental to the agency community.
• How Agency Mavericks' GPS model (Grow, Package, Scale) supports agency growth.
• Strategies for building authority, packaging intellectual property, and scaling operations.
• The importance of community and mentorship in navigating agency challenges.

Handy Links:

The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com

Follow us on the socials:

YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue.

In this episode of The Agency Hour, Johnny Flash and Karen King dive into what it really takes to build a location-independent agency without feeling overwhelmed.

You’ll discover how Karen built a business that allows her to work from anywhere in the world—all while prioritizing her family and skiing several days a week.

This episode will help you break free from the “always-on” mindset, design a business that supports your ideal lifestyle, and leverage automation and AI to free yourself from the day-to-day operations.

What You’ll Discover in This Episode:

• The Secret to Running a Business From Anywhere in the World
• How to Automate and Systematize Your Agency for Maximum Freedom
• Why AI is a Game Changer for Agency Owners
• How to Escape the “Always-On” Mindset and Prioritize Your Life
• The Power of Building a Business That Supports Your Ideal Lifestyle

Chapters:

00:00 - Introduction and Topic Overview
02:30 - Meet Karen King: World Traveler
05:45 - From Brick-and-Mortar to Freedom
09:15 - Embracing Automation for Business
12:30 - Simplifying Business with Tech
16:00 - Overcoming Tech Overwhelm
19:30 - Balancing Work and Travel
23:00 - Building a Supportive Team
26:30 - Outro and Key Takeaways

Handy Links:

The Escapepreneur - https://www.theescapepreneur.com/
Gold Star Pro - https://www.usegoldstar.com
WP REMOTE - https://wpremote.com
E2M - https://www.e2msolutions.com/agency-mavericks/

Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com

Follow us on the socials:

YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue.

In this episode of The Agency Hour, Troy Dean breaks down why having a simple, easy-to-understand offer helps you close more deals, while long-term success comes from providing unique value beyond the first sale, and how growth plans keep clients invested for years.

If you're looking to make your agency services easier to sell, create a clear roadmap that keeps clients engaged, and build a business that grows without constantly chasing new leads, then this episode is for you.

What You’ll Discover in This Episode

• The Power of Simple Offers: Why clarity is key to closing deals and attracting referrals.
• Building Long-Term Relationships: How to transition clients from one-time projects to ongoing growth plans.
• The Importance of Paid Discovery: Setting the stage for recurring revenue from day one.
• Scaling Beyond One-Time Projects: Transforming your agency into a strategic partner for client success.
• Avoiding Common Pitfalls: Mistakes that can hinder agency growth and how to avoid them.

Chapters

00:00 - Introduction
03:00 - The Importance of Simple Offers
08:00 - Fire Starters and Accelerators - Wedge Products
14:00 - Clarity Wins
20:00 - The Power of Growth Plans
23:00 - Why Clients Want More Than Just a Website
26:00 - Common Mistakes Agencies Make

Handy Links

The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com

Follow us on the socials:

YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin