Today we’re picking up where we left off. Last time, we took a hard look at the shifting search landscape and how Google—after decades of dominance—is facing real challenges from AI, government regulators, and changing user habits. But today, I want to take the glass-half-full approach and balance the threats and challenges with the new, real opportunities. Because while disruption can feel unsettling, it often clears the way for something better.

If this sounds interesting, stick with me and let's explore more together in this two-part series.

Now... on to the show...

For years, Google has been the primary gateway to the internet. If you wanted to be found, you needed to rank. But today, that dominance is being challenged like never before, from all sides. In this episode, we’re diving into the shifting landscape of search: how AI is changing what we see, why regulators are putting pressure on Google’s ad empire, and how user behavior is rapidly evolving. Whether you’re a business owner, marketer, or just someone trying to keep up, these changes could reshape our strategies to be found online. If this sounds interesting, stick with me and let's explore more together in this two-part series.

Hey everyone, this is Chris Auman, President of Sanctuary. Welcome back to The Academy, where you get the tools, tips, and advice you need to grow your business.Today, I want to step beyond our usual business growth topics. I want to challenge every community leader to consider something a little more abstract. Investing in the arts isn’t just about supporting artists and culture. It’s a powerful and necessary strategy for driving business success and securing the long-term prosperity of our communities and our nation.If you're on the fence on this topic, stick with me and let's explore more together.Now... on to the show...