• The 99%: Rethinking the Real Art Market

  • May 1 2025
  • Length: 50 mins
  • Podcast

The 99%: Rethinking the Real Art Market

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  • Summary

  • Samuel Reyes, co-founder of Playa Escandón gallery in Mexico City, joins us to talk about building a gallery rooted in disruption, care, and context. With a background in luxury branding and art education, Reyes offers sharp insight into the real workings of the art market, the myth of the “next Basquiat,” and why collectors—and artists—must think long-term. From pricing strategies to emotional connections, this episode is a masterclass in reimagining what art spaces can be.


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