Researching Investors for Your Fundraise

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Before launching your fundraiser campaign, make sure to research your investor prospects.

Start with those who invest in your startup stage and sector.

It’s pointless to reach out to investors who have an investment thesis completely out of scope for your startup.

Once you have the investors who invest in your sector and stage, drill down to those who invest in your type of business.

Healthcare, for example, is a broad sector with many subsectors and applications.

Look for those who fund your type of business.

Next, check their geographical preference.

Some investors only invest in their local region, while others invest nationally.

Next, look for the right point of contact.

Who is the one most likely to have an interest in your deal?

VC funds often have multiple general partners.

Look for the right partner who is the best point of contact.

In the initial call, make it a two-way conversation.

Ask questions about what the investor looks for in a startup, as well as answer their questions.

This demonstrates you are working with them to make sure this is a good fit.

Consider these points in researching and contacting investors for your fundraising.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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