• Standing Out in a Dry Industry - Lessons from Liquid Death

  • Mar 2 2025
  • Length: 24 mins
  • Podcast

Standing Out in a Dry Industry - Lessons from Liquid Death

  • Summary

  • How do you stand out in a crowded industry and “murder the competition”? Today, we break down the wild success of Liquid Death, the canned water brand that turned a boring product into a billion-dollar business with edgy marketing and cult-like branding. We explore how bold branding, niche positioning, and creative marketing can apply to any business—even in industries like finance, accounting, and mortgage broking. If you’re looking for ways to make your business unforgettable, this one’s for you!

    On this episode, we discuss:

    (00:00) Intro
    (01:00) Liquid Death and The Power of Bold Branding
    (02:22) Backlash and Attention on Liquid Death's Branding
    (03:51) Looking at Liquid Death's Financials
    (05:25) Death Gin and Creative Naming in Business
    (07:54) Extreme Sports and Branding: Red Bull vs. Monster
    (09:42) Alternative Marketing Tactics
    (12:00) Standing Out in Professional Services
    (15:24) Risk and Reward in Niche Branding
    (19:00) Creating a Unique Point of Difference in Finance

    Videos mentioned in the episode:

    https://youtu.be/11bIc363B5U - Liquid Death Story
    https://dai.ly/x9du4nu - Superbowl Ad
    https://youtu.be/tubgk9IYFHs?si=BK0uU5xbbxdn2jtr – Sparkling Water Hot Tub
    https://youtu.be/11bIc363B5U - Golf UROClub

    Check out the free resources from Inovayt here.

    Send us an email: hello@thenumbersgamepodcast.com.au

    The Numbers Game is brought to you by Future Advisory & Inovayt.

    Hosts:
    Nick Reilly
    Jason Robinson
    Martin Vidakovic

    This podcast is produced by VIDPOD.

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