In this episode, Bernadette chats with Penelope Cannata, SEO Content Strategist at StudioHawk, about what it really takes to get found online right now. Penelope unpacks the biggest mistakes businesses make with SEO copy, how to write for both humans and algorithms, and why brands need to double down on trust, quality and purpose if they want to stay relevant in AI-powered search.

With 6+ years of experience across education, commercial and not-for-profit sectors, Penelope brings a refreshing mix of strategy, empathy, and clarity to the world of content marketing. Whether you’re a writer, marketer, or business owner, you’ll walk away with a more grounded (and hopeful!) view of where content is headed.

In this episode, you’ll learn:

• The #1 SEO mistake writers still make (and what to do instead)
• Why content length and quality both matter more than ever
• The difference between informational and thought leadership content (and when to use each)
• How to structure content for SERP features and AI overviews
• Why trust signals and audience-centricity will define the future of SEO
• What AI is actually pulling into results (and how to get your brand included)
• How to optimise for voice search and the rise of zero-click content

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This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

AI might be dominating headlines, but when it comes to getting found online, Google is still king. In this episode, we’re cutting through the hype and getting back to basics - because no matter how fast AI evolves, knowing how to write an SEO blog that ranks is still essential.

To walk us through it, I’ve invited back Matt Farmer - former student, long-time SEO content strategist, and past team member at award-winning agency Studio Hawk. Matt knows exactly what it takes to get content noticed by Google, and in this mini masterclass, he shares practical tips and strategies you can use right now to boost your website rankings.

If you want to sharpen your SEO writing skills, this episode is for you.

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This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

In this episode, we chat with Kieran Browning, a consultant with deep expertise in operations and digital marketing. If you’re a copywriter struggling to scale, feeling overwhelmed with client work, or battling endless revisions, this conversation is packed with practical insights to help you streamline your business.

In this episode, you’ll discover:

• The biggest bottlenecks copywriters face when scaling.
• How to efficiently delegate tasks and systemise your business.
• The simple email tweak that reduces unnecessary revisions.
• Why onboarding is the key to preventing scope creep.
• How to manage difficult client expectations without losing them.
• The best ways to generate leads without it taking up all your time.
• The "phase two" trick for handling clients who always want more.
• A streamlined sales process that works for conferences and networking.
• Follow-up techniques that help close deals (without feeling pushy).

Kieran shares invaluable advice on making your business more sustainable, so you can focus on what you do best.

Tune in now and start implementing these strategies today!

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This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.