Smart Demos, Steady Growth - How Successful Brands Turn Sampling into Sales
Apr 8 2025
Length: 39 mins
Podcast

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Smart Demos, Steady Growth - How Successful Brands Turn Sampling into Sales

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Summary
Jana Goodbaugh of Happy Wolf and Jason Smith, the “Demo Dynamo” from Ithaca Hummus and former Perfect Bar retail lead, share how to turn demos from a cost center into a growth engine. From pinpointing the best sampling days to building a passionate demo team, they reveal insider strategies for driving product discovery, converting samplers into loyal customers, and proving value to retailers through measurable sales impact.

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